Paris brand Etam was a weak in French women’s wardrobe since it debuted in 1916, but now it’s only breaking into the US market for the first time. This week, Etam has officially launched on Nordstrom’s website and also available in store in choose place. Admit it: Your underwear drawer could use an update, so why not set it to a French update?
There’s a lot to be excited about now that the beloved Parisian brand is in the state. Not only are the brand’s bras, underwear, and nightgowns under $60, but Etam is committed to Sustainability. “More than half of all styles are now made from recycled or organic fibres, and that number will reach 80% by 2025 through Etam’s commitments as a member of the Fashion Compact, a consortium. demonstrate the global environment of leading fashion and textile brands,” the brand said in a statement. Scroll down to shop my favorite French lingerie brand that just launched at Nordstrom.