Game goliath fight against impostors
ROBLOX protects the gaming platform by adopting a brand protection strategy
NetNames, an online brand protection specialist, has partnered with ROBLOX Corporation, a user-generated online gaming platform, to provide a brand protection program that proactively protects ROBLOX products from potential counterfeiting on a global scale.
ROBLOX has entered into a contract with NetNames under which NetNames will detect fraudulent websites that imitate trademarks and fake listings of ROBLOX products on marketplace sites, and enforce their removal from the internet. As part of its trademark protection program, NetNames will also track violations of ROBLOX’s gameplay across social media sites and mobile apps.
With over 15 million games created by users, ROBLOX is the largest gaming website in the world. Powered by a growing community of over 300,000 developers creating various 3D games, it allows users to experience augmented and virtual reality through apps available on iOS devices. , Android and Kindle Fire.
Having developed its own virtual currency, Robux, the online gaming platform that represents a digital economy, offers aspiring game developers the opportunity to monetize their creations. . The partnership will not only protect against trademark infringements of the brand, which can damage ROBLOX’s reputation, but also protect the bottom line of the developer community.
David Baszucki, CEO of ROBLOX, said:
“Partnering with NetNames is part of a strategic move to protect the ROBLOX brand and highlight our zero tolerance for counterfeits. With a growing number of more than 4.7 million players globally, it is our responsibility to protect our loyal customer base from the risk of counterfeiting. With NetNames technology and expertise behind us, we have the tools we need to take action against this global problem. ”
Stuart Fuller, Director of Commercial Operations at NetNames, said:
“Digital has permeated every aspect of our daily lives from work to play and ROBLOX represents a very successful company capitalizing on this need. However, besides the opportunities, the global wave of online commerce is booming, bringing with it fraudsters. Fraudsters are using digital platforms from underrated online marketplaces to fraudulent mobile apps to enhance reach, profits and anonymity of them.
“It has never been more important for brands to monitor and take action against online counterfeiting to ensure that revenue is filtered into legitimate channels. We’re thrilled that ROBLOX is one of the latest brands to use our services to protect their products and gaming communities as they grow their products and worldwide following. gender. “
NetNames is part of Corporation Service Company® (CSC®) – a privately held company with headquarters in Wilmington, Delaware, United States. CSC is the leading and most respected global provider of online brand protection and enterprise domain management services. Through industry-leading brand protection, domain management, online security, anti-piracy and acquisition services, the company is responsible for keeping organizations and brands one step ahead. against global online threats. The company has offices across four continents allowing it to deliver global solutions and online branding strategies with localized execution and support. NetNames can be found at www.netnames.com and on Twitter @NetNamesDomains and CSC at www.cscglobal.com and on Twitter @CSCGlobal.
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