Germany’s NFL, Bundesliga announce inter-league partnership

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The partnership between NFL and Germany’s Bundesliga, the country’s premier professional football league, is an interesting pair of its own. Both dominate their domestic market. Dirk Nowitzki and Leon Draisaitl have come from Deutschland to dominate in North America. Steve Cherundolo and Frankie Hejduk are two of the successful American soccer players in the German soccer league.

The NFL and DFL, the company that oversees the Bundesliga and other German professional leagues, have announced that their business cooperation will increase. The two federations have been sharing information since the start of the coronavirus pandemic. Highlights in the synergy are benefits for “production, broadcast and programming, digital innovation, and marketing,” according to an NFL release.

Cooperation is one unique to the NFL when the league had no obvious holes on any front. I totally agree with gathering as much knowledge to fight the deadly pandemic to keep the players, coaches and fans happy. Is this merger just to attract viewers and bring their brands closer together? The details are vague for a reason, and it seems the NFL likes it that way.

“Our first regular game in Germany this fall also offers the opportunity to work with and learn from some of the most successful sports leagues around the world,” NFL commissioner Roger Goodell said in a statement. An announcement. “The Bundesliga has long been considered the top league in Germany and one of the best in Europe. We look forward to partnering with the DFL in a process that we believe is mutually beneficial.”

The Bundesliga has 18 teams and is promoted/relegated, with about half of the NFL’s 32 teams consistently staying season after season in Germany’s top soccer league. The best German teams, such as Bayern Munich and Borussia Dortmund, are consistently among the top clubs in Europe and have proven it in the UEFA Champions League. While the factors of competition and the size of the federation are not mentioned in the efforts to cooperate between the federations, the scope of day-to-day activities needs to be mentioned as the point of reference for communication between Germans and Germans. America.

In terms of German expansion, I’m not sure there’s a viable path for the NFL. The league is playing its first regular-season game in Germany on Nov. 13 at Munich’s Allianz Arena, home to FC Bayern. The venue has hosted Champions League finals and is the country’s preeminent sports arena. Yet, if the NFL is looking for European expansion, I can’t see a way this partnership leads to a permanent team in Munich, Berlin, or Frankfurt. Germany will host a regular-season game in each of the next four seasons, with Munich and Frankfurt as alternating hosts.

If international expansion is on the NFL’s mind, beyond recreating NFL Europe, several continental cities are better fits than anywhere in Germany, with London leading the way. Give me Paris, Madrid, Barcelona, Rome, and Manchester over any German city. Leaving Europe out of the equation, Toronto or Mexico City are ideal choices.

For American in-roads for the Bundesliga, the reward is much grander. Look at how the English Premier League went from the Fox Soccer Channel a decade ago to be plastered on TV screens in NBC’s group of networks and streaming services. There is a similar cult following international tournaments like Major League Soccer. In what other sport exists? No Korean or Japanese baseball fanbase can match MLB. There is no movement in the Basketball Championship quite like its football rival among NBA fans. That’s how David Blatt won the head coach contract with the Cavaliers to LeBron James’ return to Cleveland after he led Maccabi Tel Aviv to a continental crown.

What is the NFL’s biggest problem when the Bundesliga is strong? That is public relations. Deshaun Watson’s involvement combined with Colin Kaepernick’s smears, with its gender and political connotations, has been a disaster for the league. The Bundesliga has had its share of scandals, including a match-fixing controversy in 2005, but has avoided alienation from some sections of its fans because of suspensions or more of a campaigning. pellets. If I were Roger Goodell, getting advice from the DFL on that would be paramount.

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