GM stops advertising on Twitter so it can ‘understand’ the direction of service under new owner Elon Musk
Synthetic engine Currently suspending advertising on Twitter after the social media platform is buying by Elon Musk, head of rival automaker Tesla.
The Detroit automaker, which is racing to catch up with Tesla in electric vehicle development, said Friday it is speaking to Twitter to discuss how the platform will change and will stop advertising for until they have a better understanding of what will happen to Musk now at the lead.
“We are working with Twitter to understand the direction of their new owned platform,” spokesman David Barnas said in a statement. “As a normal business process with a significant change to our media platform, we have paused our paid advertising. Our customer care interactions on Twitter will continue.”
Ford Motor Company and Stellantis NV, which owns the Jeep and Ram brands, did not immediately respond to a request for comment. GM’s decision was first reported by CNBC.
Since completing the acquisition on Thursday, Musk has said he will convene a content council to make decisions about standards for users and their tweets. Among the considerations will be whether public figures who have been suspended, such as former President Donald Trump, will be allowed to return to the platform.
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