GM unveils new GMC Canyon premium midsize pickup, starting at $40,000

ADVICE – Synthetic engine on Thursday revealed the redesigned GMC Canyon as a more premium offering than the current midsize pickup, including a new AT4X all-terrain model that will expand the vehicle’s price range.

The new AT4X features off-road performance components as well as unique exterior and interior styling. It will launch alongside a standard AT4 off-road pickup, a premium Denali model, and an entry-level Elevation version that starts around $40,000. The company will also offer a limited “AT4X Edition 1” vehicle for the first year of production, starting at $63,350. The starting price for the current model is around $50,000.

Amid pent-up demand and record high prices, automakers have added more off-road and performance variants to their lineups to boost margins before they switch. more to electric vehicles, which can deliver high performance but have lower profit margins than gas-powered vehicles.

GM started offering AT4s with the full-size Sierra pickup in late 2018. Since then extended to the entire GMC lineup. The AT4 now accounts for about a third of Canyon’s sales, according to officials.

The Canyon is a sibling to the recently launched Chevrolet Colorado midsize pickup, but the company has made a significant difference in the design of the new cars. However, both pickups share the same platform and “bones” and are powered exclusively by a 2.7-liter four-cylinder that produces 310 hp and 430 lb-ft of torque. foot-pounds.

GM is expected to begin production of the 2023 Canyon early next year, with AT4X models starting in spring 2023. GM opened pre-orders for the 2023 GMC Canyon AT4X Edition 1 on Thursday.

Each 2023 Canyon is taller and wider than the current generation. It is also longer but offers the same interior space as the current car. The new design is more aggressive than the old model, including a large rectangular grille and a new iteration of the brand’s signature C-shaped front lights.

Midsize pickups are important to the automaker, but their sales are much lower than GM’s larger pickups. For example, GMC only sold about 13,700 Canyons in the first half of this year compared with more than 70,000 Sierra light pickups during that time.

GM’s US sales fall about 18% in the second quarter as the global auto industry continues to grapple through supply chain problems, including semiconductor chip shortages.

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