Tech

Google Announces India Startup Schools Initiative; Target 10,000 startups in smaller cities


On Wednesday, Google announced an initiative, Startup School India, to organize accumulated knowledge into a structured curriculum to enable startups in small cities to overcome many different challenges. Google hopes that the program will help 10,000 startups in tier 2 and tier 3 cities (smaller cities).

The nine-week program, delivered virtual, will feature face-to-face conversations between Google leaders and collaborators from across the startup ecosystem, including fintech, business-to-business and business-to-consumer e-commerce, languages, social and networking, job search work and other fields.

The curriculum will feature teaching modules on topics such as shaping effective product strategies, delving deeper into a product’s user value, building apps for the next billion users in the world. markets like India, driving user conversion among others.

With nearly 70,000 startups, India is the third largest base for startups in the world. As more and more Indian founders lead their companies successfully to IPOs or unicorn status, it has created a virtuous cycle in which their success stories have rekindled. aspirations among young Indians across the country.

No longer confined to larger cities like Bengaluru, Delhi, Mumbai or Hyderabad, promising startups are mushrooming in hubs like Jaipur, Indore, Gorakhpur and others. In fact, these companies currently account for almost 50% of all accredited startups in India.

That said, 90% of all startups fail within the first 5 years of their journey, mostly for the same main reasons – unmanaged money burning, need assessment, etc. flawed requests, ineffective feedback loops, or lack of leadership, Google said in a blog post.

The latest initiative acknowledges this gap and acknowledges the need for programs that can organize accumulated knowledge into a structured curriculum and deliver it on a broad scale.

“Startup School India – a Google initiative for startups designed to do exactly that as we tailor our efforts to support this expansion,” the company said. “.

Indian entrepreneurs have gathered a wealth of institutional knowledge, Google said, noting that the defining tradition of the community is knowledge sharing, which helps others learn faster. , avoid known pitfalls, and borrow useful growth tricks.

The blog post says: “Aimed at early-stage founders with a minimally viable product, the program offers the flexibility of a virtual curriculum and allows attendees to pick and choose from module they want to adapt”.

There will also be opportunities for founders to gain insights from discussions around what makes an effective founder, formalizing hiring, and other key aspects.




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