Lifestyle

Google bans political ads ahead of Philippine elections



The company said on Wednesday that it will stop running ads “during the election campaign or silent period” in the run-up to the vote. Google considers election ads to be any paid post that “promotes or opposes a political party or the candidacy of an individual or party” running for public office.

The ban will be in effect from February 8 until election day on May 9, when President Rodrigo Duterte will run for the senate when he completes his six-year term. He is constitutionally prohibited from seeking a second term.
Google’s ability, Facebook (Facebook) and Twitter (TWTR) to precisely target and elicit responses from users according to their political beliefs has been called a threat to democracy by business leaders, government officials and researchers.
After the US election day last November, Google temporarily bans advertisers from running ads related to polls, extending the ban following the January 6 riots of the US Capitol until February of this year.
Maria Ressa, CEO of Philippine news agency Rappler and Nobel Peace Prize laureate, recently warned that platforms deliver news in the Philippines, a country where journalists are targeted critical of the Duterte regime. , “biased against the truth” and threatened Mrs May’s integrity. election.

“There are many dangers to the Philippines [in 2022] because if we don’t get fact-based, evidence-based reasoning, a shared fact, we’re not going to get out of this. We’re going to break it down even further,” she told CNN Business.

According to a The report Regarding global online activity since 2018, people in the Philippines spent an average of 4 hours 12 minutes on social media platforms each day, while the global average was 2 hours 16 minutes.

According to the Center for Strategic and International Studies, in a country where the internet is heavy but slow and unreliable, the accessibility of social media in the Philippines makes it “a major platform for sensationalism.” Fame”..

“Therefore, political actors are willing to do anything to attract public attention,” it said in its analysis of the upcoming election published last month.

CNN Business has reached out to Facebook for details on their political advertising policy ahead of the Philippine election. During the last US election, the company only banned ads that tried to declare a candidate a winner before official results were announced.

Facebook has faced fierce criticism for allowing politicians to run false ads on its platform – including on behalf of the former president. Donald Trump’s re-election strategy – for the duration of the campaign, flirting with disdain from some Facebook staff as well as broader outrage along with calls to change its policies.
Former Twitter CEO Jack Dorsey announces a worldwide ban on political ads on the platform two years ago.

– CNN’s Rishi Iyengar, Brian Fung and Donie O’Sullivan contributed to this story.

.



Source link

news7h

News7h: Update the world's latest breaking news online of the day, breaking news, politics, society today, international mainstream news .Updated news 24/7: Entertainment, Sports...at the World everyday world. Hot news, images, video clips that are updated quickly and reliably

Related Articles

Back to top button