Grand Wagoneer Performance Art puts wood back where it belongs
If you search “classic Jeep car” on Google Images, more than 90% of the results will share the salient feature of wood paneling. Check out the inventory at Coachman professional retailers such as wagon leader And classic gentlemanpeople selling restored 30-year-old SUVs for more than $100,000, apparently Jeep car congnoscenti requires woodies. Jeep doesn’t offer an option for a reborn Wagoneer or big carriage, so the market stepped in last year: Texas-based Wagonmaster developed a $1,900 vinyl wood grain accessory kit for the modern SUV duo. This year, a company called Motive developed another way to prune trees called Performing Arts Grand Wagoneers.
Made for the larger truck of the two families, Motive’s arrangement puts down the vinyl sheet and picks up a brush. The Jeeps were ordered through Motive, then delivered to Aria automotive engineering, design and paint company in Irvine, California for preparation. There — and proving that everything is special — Californian artist Stuart Lyman hand-painted wood grain art onto the bodywork. That’s right, each Grand Wagoneer is hand-painted in a state-of-the-art facility. When Lyman is finished, Aria applies a new clear coat of protection. It’s like stripes in a really old-fashioned way, but there’s so much more to it. It’s also lighter than wood or vinyl – we know Wagoneers won’t mind the weight of some decorations – and is less likely to look faded and tired after ten years.
Motive will produce 15 models for each of the three versions of the Performance Art Grand Wagoneer, for a total of 45 models. The Classic Woody version features dark walnut wood grain art in the style of the original Wagoneer. The Grand Adventure edition demonstrates “artistic wood grain treatments, rough sawed and color.” The Grand Touring version is covered with a wood grain that can be from a lower, standard level Black wood to an “artistic, multicolored interpretation” of wood grain. And of course, there are customization options like Redwood, Oak, Hawaiian Koa and others for anyone who wants to use a certain grain.
The latter two variants also come with new wheels, Grand Adventure on 20-inch Heritage alloys wrapped in BF Goodrich All-Terrains, Grand Touring on 22-inch forged Vossen alloys wrapped in Michelin Pilot 4 summer sports tires. Customization options for all of them include small lifestyle accessories like wooden picnic baskets and blankets, performance accessories like brake stainless steel kits and exhausts, and private extras like guided outdoor adventures.
Prices start at $150,000 and take several months to complete. For each vehicle sold, Motive will donate to the Hagerty Driver’s Foundation.