As users, we view an average of 32.3 videos per month on social media and messaging services.
Video is the format that currently provides the most interaction and consumption on both social media and websites, as well as from all types of devices, mostly consumed from mobile devices and in many cases without sound (with subtitles).
Accordingly, the demand for applications using the video format is growing. Today it is very difficult to find good specialists. However, we know those. If you want to get a high-quality application, then the professionals in their field will help you https://trembit.com/.
The tallest video type is “live” in vertical and short format as it is more transparent, humane, timely and relevant to many users, and its success stories range from broadcasts of sports events, political debates, statements or others that later transmitted on demand and distributed on various digital media.
More and more users are watching videos thanks to the ability to quickly and easily view more and better content thanks to:
-Easy to record from smartphones and simplified platforms.
-New alternatives to live streaming for traditional media (radio, television, press).
-Low storage costs through integration with open platforms and social media.
-Best internet connection.
-Optimized format for devices and connections.
Statements, reports, debates, sports, events, training, news programs, travel, behind-the-scenes content, interviews and fixed-camera broadcasts are some of the main uses for live video.
On Demand: Pre-recorded video content with or without production, including webinars, films, series, news broadcasts, interviews, and other types of content that can be accessed from specific websites and networks, in some cases by subscription.
Slow content for events and events is one of the fastest growing formats with a variety of cameras that generate continuous video feeds before, during and after events.
OPPORTUNITIES FOR BRANDS
In 2017, 63% of businesses used video as a content format, up 2% from last year. Video as an ad format increases brand awareness and consumer intent. 97% of marketers said video helped users better understand their product or service, 81% associated it with direct sales growth, 76% said video increased their web traffic.
People watch 5x longer video content than static content on Facebook and Instagram.
Facebook implements auto-play with audio with a gradual increase in volume to avoid communication interference.
According to a trusted source, Facebook has signed agreements with Vox Media, BuzzFeed, ATTN and Group Nine Media to create video programming for the social network. On the one hand, he will launch two levels of entertainment, one in the form of episodes ranging from 20 to 30 minutes long, for which he will have all the rights and receive all the benefits of advertising, and the other shorter ones, from 5 to 10 minutes, in publishers they will receive 55% of advertising revenue.
Therefore, if you want to order the Creation of exclusive programs in parallel with traditional media programs for live broadcasts or streaming videos, you know where to turn.