Green Carpet Challenge Releases Red Carpet Sustainability Handbook – The Hollywood Reporter

Livia Firth’s Green Carpet Challenge is an ongoing commitment to preserving the beauty of wearing sustainable brands on the red carpet. Now, the initiative — which has worked over the years with stars like Meryl Streep, Julianne Moore, Lupita Nyong’o and Viola Davis — is releasing. GCC Style Notebook in an effort to make sustainable apparel and styling as seamless as possible.

Aimed at stylists and Hollywood stars, the guide encourages four distinct paths to achieving environmentally conscious outfits: handmade (designs from small businesses and local manufacturers) ); bespoke (custom apparel using eco-friendly materials); classic selection; and put the dress back on.

Instructions can be found at greencarpetchallenge.com and it includes famous examples of stars including Zendaya (re-wear), Zoe Saldana (vintage) and Emma Watson, who participated in the Green Carpet Challenge at the 2016 Met Gala wearing Calvin Klein gowns Made from recycled plastic bottles.

“What the handbook does is explain how you can create a distinct look from scratch, how you can walk the red carpet and talk about sustainability when wearing a classic. And it encourages talent to work with independent designers, to be very small, to have small studios and to work with community-based artisans,” says Firth. CHEAP only. “There is so much confusion today about what is ‘sustainable’ and I think it is imperative that we break that down.”

Firth cites Cate Blanchett and Kate Middleton, Princess of Wales, as key advocates for the re-wearing approach, and notes that Angelina Jolie’s 16-year-old daughter, Shiloh Jolie-Pitt, has been seen on UK red carpet the eternal the premiere wore a cropped version of the Dior dress her mother had previously worn in her original form.

The Green Carpet Challenge plans to recognize “sustained excellence” for stars who dress to red carpet events that adhere to the handbook’s standards.

Among the resources in the GCC Style Manual are material guides that include detailed information and best practices around using everything from silk, wool, leather, and feathers (“any down is also subject to review on a case-by-case basis and full traceability is required” for certification) for man-made cellulose fibers such as Lenzing Tencel. The latter material is recommended because it is “sourced from responsibly managed soil that does not cause deforestation and [is] manufactured in a closed process to continuously reuse chemicals and water.”

Next spring, the Firth Green Carpet Fashion Awards, which began in 2017 in Milan, will take place in Los Angeles for the first time.

As the impacts of human-caused climate change continue to mount, Firth, who founded the Green Carpet Challenge in 2010, wants the fashion industry to do more to help create a stable and rewarding planet. live more. The new GCC guidelines, she hopes, will “remind stylists and talent of the power they have to drive the conversation about sustainability and be messengers, because the red carpet is the foundation of the world.” The largest media platform in the world. For consumers who keep track of who wears what on the red carpet, the more we educate them, the more they demand brands change — and they’ll start shopping differently. It’s like a waterfall effect.”

A version of this story first appeared in the December 7 issue of The Hollywood Reporter. Click here to sign up.

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