Growing Brands That Are Making the Best Basics
The world of basic fashion isn’t always particularly exciting. Historically, a thin sweater and layered vest was not considered the pinnacle of style. But over the past decade or so, the fashion industry has clearly begun to adjust to the value of this type of wardrobe and is now offering brands that don’t just turn basic shopping into a customer. attractive potential but also elevates them to the status of must-haves. Although it only launched in 2018, PANGAIA is a brand that has taken the basics by storm with its rainbow of staples made with innovative materials. For example, everything is treated with PPRMINT™ oil, helping items stay fresher longer. This means you don’t need to do laundry as often, which is better for the environment. Not only is it classy — I’m talking hoodies, tracksuits, sweaters, t-shirts and everything else — but the brand has always put science, purpose and design first and the industry first. definitely paying attention.