A breaking news announcement, from luxury fashion house Gucci and British skate brand Palace: “Everything is looking for.” That’s put it gently!
Gucci and Palace confirmed the buzz worthy of the internet for several weeks by officially announcing their upcoming collaboration on Thursday night, the beginning of a long (and yet to light) string of collaborations. show) of blockbuster crossover brands in 2021. The project — technically under the umbrella of Gucci Vault, the “experimental online store” creative director Alessandro Michele launched last year. , which has hosted some of the brand’s recent cross-brand collaborations, plus Gucci vintages, some non-Gucci products, and various Web3-based initiatives — which will include accessories and clothing (including Palace’s first ready-to-wear women’s clothing) spans the usual signatures of both brands. Expect co-branded jerseys and tracksuits, heritage leather bags featuring Palace’s pyramidal Tri-Ferg logo with Gucci tri-color straps, and some motorcycle-inspired products (a major trend several seasons ago), including a literal bicycle designed with the third day partner, 101-year-old Italian motorcycle manufacturer, Moto Guzzi.
Courtesy of Gucci
Indeed, the press release announcing the partnership is filled with the language of synergy: “A meeting point of sensibilities, a synthesis on the street… a dichotomous union… a clash of worlds, a clash of opposites. This collection explores not difference but convergence, a mirror of approaches, obsessions and meanings uniting the two brands in a single aesthetic expression. “Gucci and Palace have both had a busy few years in linking and building, individually; the former with it Balenciaga “hack” a capsule with Comme Des Garçons, and Guccididas; second, active collaboration with Calvin Klein, the Mercedes-AMG subsidiary of Benz, and Arc’teryx. And while the collaboration is written in the DNA of a streetwear brand like Palace, it’s also quickly becoming a Gucci staple by Michele.
