Fashion

Hailey Bieber Stars in Victoria’s Secret Holiday Campaign

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Hailey Bieber stars in Victoria’s Secret’s 2023 holiday campaign alongside Imaan Hammam, Taylor Hill, Devyn Garcia, and, most notably, Mariah Carey. Since joining the VS Collective, which celebrates women from diverse backgrounds who are game-changers in their respective fields, Bieber has been front and center in the lingerie behemoth’s campaigns and events. She appeared in the Victoria’s Secret World Tour ’23; worked with the brand on her “Scary Movie”-inspired Halloween look; and posed in VS swimwear in her own home.

“The holidays are the best time to be cozy and sexy – and this look captured both so well.”

While she’s no stranger to Victoria’s Secret’s holiday offerings (she previously starred in the brand’s 2022 “Candy Cane Dream” series), this year’s look is a bit more relaxed. “One of my favorite [looks] was definitely the Lace Push-Up Bra and Lace Waist Hiphugger Panty in Black Ivy that we added a red plaid flannel to,” Bieber told POPSUGAR. “The holidays are the best time to be cozy and sexy – and this look captured both so well.”

Bieber is well known for her street style, which ranges from baggy jeans and crop tops to red minidresses for date night. When it comes to holiday styling, her advice is to pay extra attention to your accessories. “The holidays are such a great time to be playful with style and I love finding feminine accents to pair with more oversized looks – like elevating and dressing up an oversized button-down with a chic pair of earrings,” she says.

Ahead, Bieber talks to POPSUGAR about her experience shooting the Victoria’s Secret 2023 holiday campaign, her go-to holiday fashion trends, and her longest-lasting VS bra. Read on for the full interview then keep scrolling for a peek back at her Candy Cane Dreams shots from 2022.



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