Harry Styles – perhaps the only example of a famous brand that we can still get really excited about – is getting into the beauty business. On Monday, the pop icon announced Satisfied, a “brand of a lifetime” and Styles’ first business venture, launched its products through a series of clear water, a brightening serum and a dual-action eye and lip balm.
The brand’s positioning seems purposefully broad and open to innovation and category expansion; Its mission is to “deliver exciting experiences and products that stimulate the senses and blur boundaries”, with the goal of “erasing[ling] myth of binary existence”, according to a press release.
The first drop from Pleasing, called “Perfect Pearl”, is a tightly curated line consisting of four nail polishes, a highlighter primer and a double-ended eye serum and matte lip balm. . According to the brand, this first collection will be “released in three phases and in limited quantities.” The products, which are already available for pre-order ahead of their official launch on November 29, will retail for $20 to $65 on brand’s own website.
“There was a time when I was young, and I was in the band, when I was afraid everything stopped. I don’t necessarily know who I am if I’m not in the band,” Styles told Nylander. “Now, the idea of people saying, ‘We don’t like your music anymore, go away’ doesn’t scare me. I think there was a time when that happened. It gave me a sense of accomplishment. free to go” Great!’ I don’t work out of fear. I work from wanting to get things done and trying different things. “
Pleasing is one of those “such things,” and even though today’s beauty industry is completely dominated by well-known beauty brands, one thing from Styles feels authentic and real. meaningful. Not only has the performer regularly featured the antiquated notion of gender binary in his personal style, but he has also frequently painted his nails (and has done so for some time, even before that many men). Other celebrities have already started to follow.)
“It started with nail polish, because that’s what it was for,” says Styles Ecstatic. “I see a color on a flower or wallpaper or something and think, ‘Oh, I want to stick it on my nails.'”
Like so many who’ve started side hustles and new creative ventures over the past few years, Styles credits the pandemic as driving Satisfy: “It’s a fun little project, but in pandemic times, and when we finally named it Please, it felt like more than nail polish,” he said, adding, “I’ve always found that moments in life It’s the little moments that bring me the most joy…. It’s always been the moments that I find the most lasting for me, in terms of igniting something great in me. really think that the essence of Pleasure is to find those little moments of joy and show them off to people.”
In the gallery below, see each product from Pleasing’s debut collection, along with pricing information.