HBO Max is coming back to Amazon.
More than a year after the streaming service was pulled from Prime Video Channels (the company that sells third-party streaming services through Amazon Prime), the tech giant and Warner Bros. Discovery said Tuesday that it has a new deal to bring HBO Max back.
HBO Max will be available starting December 6 for $14.99 per month (the cheaper ad-supported tier doesn’t appear to be available at the moment), and subscribers will have access to The new service includes Discover content when it launches next year. The current offering includes approximately 15,000 hours of content.
HBO Max left Amazon Prime Video Channels in September 2021, causing HBO Max to lose about 5 million subscribers in the process. Channels have proven themselves to be an adaptive driver of video service subscribers over the years, with Paramount+, AMC+ and Starz among the services using the platform.
But Amazon’s cut in subscription prices, as well as its control over the viewing environment, have made it a tough sell for some other services like Netflix and Disney+. Of course, Amazon has its own premium streaming service in Prime Video and the ad-supported free offer in FreeVee, but the company wanted to be a one-stop shop for video, so it didn’t. Invest in the Channel.
In addition, owning the platform also provides a rich set of data that can be extremely valuable to media and entertainment companies, though a statement from the company’s chief revenue and strategy officer said. WBD, Bruce Campbell shows that WBD will have access to at least some Amazon data. collect.
“Warner Bros. Discovery is committed to making HBO Max available to the widest possible audience while leveraging our data-driven approach to understanding our customers and best serving their viewing preferences,” said Campbell.
WarnerMedia’s then-CEO, Jason Kilar, pulled HBO Max from the Amazon Channel, who wanted more direct control over the streaming environment. Under CEO David Zaslav, WBD has taken a more flexible approach, seeking to maximize revenue by striking multiple deals tied to both content and distribution.