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Heinz releases gadget to put the squeeze on ketchup packets



Earlier this month, the world’s largest producer of ketchup introduced the Packet Curler, a ketchup bottle-shaped gadget that enables customers to squeeze probably the most out of a condiment packet.

“Don’t click on ‘buy’ except you are ready to vary every part about the best way you sauce,” the Heinz Packet Roller website says. The curler goes for $5.70.

The curler is pocket-sized, may be added to a keychain, and contains a packet nook cutter.

This announcement could possibly be a part of the fast-tracked, “future-focused culinary and packaging improvements” that Steve Cornell, president of Kraft Heinz’s US grocery enterprise unit, hinted at earlier this 12 months amid a shortage of ketchup packets.

A surge in takeout and supply meals orders through the pandemic led to a shortage of ketchup packets.

In April, Heinz pledged to extend manufacturing of ketchup by 25% to 12 billion packets yearly.



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