Hello Kitty is getting ready for her NFT debut.
Starting next year, fans of the beloved character (contrary to popular belief is a cat) will be able to buy and trade Hello Kitty digital collections, thanks to the partnership. was announced on Thursday between Sanrio and Recur, a leading NFT Company.
“It was a big challenge for us to explore this new and innovative business area,” said Silvia Figini, COO of Sanrio’s EMEA, India and Oceania region. “For Sanrio, stepping into the NFT space adds a new way to be part of contemporary culture and offers fans a new way to enjoy our brand.”
Like other collectibles sold on the Recur platform, users will be able to purchase Hello Kitty NFTs with their credit or debit card in US dollars or in cryptocurrency, the latter of which is typically typical. than for collections sold on the blockchain.
“We understand that we are welcoming millions and millions of new fans across all the IPs we have in this ecosystem, into crypto and we can make sure they can import it according to their needs. the way they understand it,” said Recur co-founder and co-CEO Zach Bruch The Hollywood Reporter.
While it’s not immediately clear how many collections will be created through the partnership with Sanrio, Recur co-founder and co-CEO Trevor George said it will be a “whole world” Hello Kitty world with many collections”, although the other Sanrio characters were not involved in this at the time.
The Hello Kitty NFTs will join other celebrities that Recur has included in its NFT portfolio. Last month, ViacomCBS and Recur teamed up to transfer IPs – such as SpongeBob Squarepants or Spock from Star Trek – into NFTs based on the company’s content library on CBS, Paramount Pictures, Nickelodeon, Comedy Central, MTV, Showtime and BET.
Lionsgate has also reached an agreement with the NFT platform Autograph to mint and sell content-based collections from hit songs like John Wick and Crazy men. But in the midst of Hollywood cashing in on NFTs, litigation has inevitably hit: This week, Miramax sued Quentin Tarantino over its plans to release NFTs based on Pulp Fiction, note that the studio is in the process of building its own NFT partnership based on the Miramax library. (A lawyer for Tarantino told CHEAP that the director’s contract gives him “the right to sell the NFT of his handwritten script to Pulp Fiction. ”)
