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Honda Australia director Stephen Collins resigns

Director and CEO of Honda Australia, Stephen Collinswill leave his role on November 4, 2022.

Mr. Collins has been the director of Honda Australia since September 2011 and the Managing Director of the automotive business since April 2022.

He will be succeeded by Carolyn McMahon, who is currently a member of the board of directors of Honda Australia and a director elsewhere within the Honda Australia group.

“First of all, we thank and appreciate Mr. Collins’s dedication to the Honda business in Australia,” said Honda Australia CEO and Managing Director Yoshitaka Okamoto.

“Stephen announced his departure in advance but committed to working with the team to complete a number of key projects and initiatives.”

Mr. Okamoto said: “His leadership, strategic thinking and strong relationships across the network, industry and government played a vital role in establishing a strong foundation for the future. hybrid of Honda”.

Honda Australia has undergone a major overhaul since Mr Collins took power, most notably the transition from Franchise selling agent to agency model in July 2021.

The change, described as “probably the biggest change” in the history of the Down Under brand, is designed to allow Honda to sell fewer cars at a higher profit margin locally in search of a higher profit. larger profits.

Honda is targeting sales of 20,000 vehicles per year under the new model; based on sales to date, it is on track to deliver around 15,000 units by 2022, although the shortfall in supply makes it difficult to tell if those numbers are supply or demand constrained. regime.

As part of the transition, Honda has reduced its lineup in Australia and will focus more closely on high-spec models.

Already over civic sedans, Jazz hatchbacks, City sedans, NSX supercars, and Odyssey everyone enjoyed, while the Civic hatch and HR-V SUV lines were cut.

The HR VUUUUUUUUUUUUUUU and CR-V crossover will be joined by another SUV at some point before the end of 2023, however, can be named ZR-V.

The Civic e: HEV hybrid and Civic CHEAP both will be Down Under soon, while New CR-V “more than 12 months away” when it’s revealed in July 2022.


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