When I asked Vizmanos As for the brand’s origin story, she told me it’s been her lifelong dream to start her own lipstick brand. “Four years ago, when I moved to the United States from the Philippines, the first thing I noticed was the lack of representation of the Philippines in the beauty industry because, statistically, Filipinos are the second largest group of Asians in the country. this country,” she said. This inspired the brand’s name, like koloret means lipstick in Tagalog.
“By seeing Kolorete on the ground, I want every Filipino, especially immigrants like me, to be proud, to follow their dreams and to feel like they belong in whatever country they choose to settle in. ,” She added. The brand’s mission is to “change the way luxury is seen” and focuses on inclusivity, representation and recognition for everyone.