Tech

How advertisers are dealing with the increase in Facebook ad prices due to Apple’s ATT changes, with some shifting their ad budgets to Google, Amazon and TikTok (Wall Street Journal)




The Wall Street Journal:

How advertisers deal with the increase in Facebook ad prices due to Apple’s ATT changes, with some shifting their ad budgets to Google, Amazon and TikTok– Privacy features that remind e-commerce businesses to cut back on ad spend; ‘Apple changed the game’ – Facebook has long been one of the biggest bettors in digital advertising.





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