CBS has entered the realm of its streaming rivals — no less than by way of the way in which it measures viewing on a given platform.
The community on Wednesday launched a chart exhibiting what number of minutes viewers have spent with CBS within the 2021-22 season thus far, and it’s a staggeringly giant quantity: 166.74 billion minutes with community programming throughout all dayparts over the primary seven weeks of the season (Sept. 20 to Nov. 7), in accordance with Nielsen figures. That’s equal to each particular person in the US watching greater than eight hours of CBS programming.
What the discharge doesn’t word is how that stacks up with streaming platforms, so The Hollywood Reporter dug into the accessible numbers there to provide you with a comparability. Extra on that under.
CBS leads all different broadcasters in complete minutes considered, with NBC (130.84 billion minutes) coming in second. Fox is third, with 108.63 billion minutes; all three networks have common NFL programming in the course of the week that provides a number of billion minutes of viewing time. (CBS says its viewers have watched 45 billion minutes of NFL protection this fall). ABC — the one one of many huge 4 networks with out a common NFL presence — has 98.54 billion minutes of watch time. (The figures solely embody community programming and never native information and syndicated programming on associates.)
Whole viewing time is Nielsen’s metric for streaming programming, and CBS’ launch is supposed to level out the endurance of conventional TV in a time when, in accordance with Nielsen’s most up-to-date survey of TV utilization, streaming has nudged previous broadcast.
“Whereas ‘time spent’ has primarily been a streamers’ metric, it really demonstrates the persevering with power and scale of broadcast tv, and CBS particularly,” mentioned George Cheeks, president and CEO of CBS and chief content material officer information and sports activities at ViacomCBS’ streaming outlet Paramount+.
To provide you with a tough estimate for streaming, THR checked out Nielsen’s prime 10 streaming charts for the primary 4 weeks of the season (the one ones accessible as of publication time). From Sept. 20 to Oct. 17, the highest 10 authentic collection, acquired exhibits and films within the charts amassed a complete of 59.53 billion minutes of viewing time, or a mean of 14.88 billion minutes per week. Extrapolating that to seven weeks provides a determine simply over 104 billion minutes.
In fact, solely wanting on the Nielsen prime 10s is fairly limiting: It excludes a whole bunch if not 1000’s of different titles on Disney+, Hulu, Apple TV+, Netflix and Prime Video, the 5 retailers Nielsen consists of in its weekly studies — to not point out on a regular basis customers spend on HBO Max, Paramount+, Peacock and a bunch of area of interest streamers that aren’t reported publicly.
With out extra information, it’s inconceivable to provide you with a extra exact tally for streaming. Provided that streaming and broadcast have related utilization tallies, in accordance with Nielsen (28 % of complete TV use for streaming and 26 % for broadcast), it’s seemingly that the total streaming universe is on par with or barely forward of the five hundred billion-plus minutes recorded for broadcasters.
Except for the NFL, Netflix’s breakout hit Squid Sport has racked up probably the most watch time with 10.45 billion minutes from Sept. 20 to Oct. 17. The most important present CBS mentions individually is The Worth Is Proper; the long-running daytime sport present has racked up 8.6 billion minutes of viewing within the fall.