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How generative AI is transforming the advertising industry; WPP and Publicis plan to spend hundreds of millions of dollars to embed AI in their businesses (Daniel Thomas/Financial Times)



Daniel Thomas / Financial Times:

How generative AI is transforming the advertising industry; WPP and Publicis plan to spend hundreds of millions of dollars to embed AI in their businesses  —  At the start of the year, every single one of the roughly 100,000 people working for advertising giant Publicis received a video message …




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