On Sunday, Scottie Scheffler took home the coveted green jacket presented to the winner of the Masters golf tournament. That’s great, but fashion-conscious attendees at Augusta National Golf Club may have wondered if he’d go away with the real cup for the weekend: a shirt with Graphic print made for this year’s Masters tournament by Peter Millar.
Merch at the Masters is always a very important issue. Branded gears with the tourney’s logo on sale during the tournament week only and exclusively at Augusta. Augusta takes the responsibility of dressing dads in exclusive drip outfits seriously. In the store, there are almost 400 mannequins, 64 registers, and more than 150 hats. This line bulges outside the front door and curves around the corner. That tightly enclosed environment creates a frenetic feeling of exclusivity like the latest streetwear drop. And that exclusivity fuels a red-hot resale market – so much so GQ summon Masters gear “Supreme for Dads” in 2018.
That makes Nike by Peter Millar Augusta — a collaborator join and take exclusive gear to the next level. “[Millar is] reached Kleenex status,” said Steve, a longtime Masters attendee who asked me to use only his first name, about the popularity of the golf apparel brand.
This year, a particular Millar One shirt has become a trophy in the Masters world. At first glance, it’s a standard navy button-down with an almost white canola-like motif. A few more looks show that the model borrows its graphics from the golf course map: there are contours of holes, umbrellas and clubhouses organized as such to create a paisley effect. On the chest is the Masters logo, a green and yellow map of the United States with a tall flag emerging from Augusta, Georgia.
Vogue Runway Subscribers may not be impressed, but the design is a big deal for golf aficionados accustomed to eating just one shirt over the years. “The shirt design is not the usual horizontal stripe design is the first plus,” Steve said. “A few years ago, I was told by my wife, ‘If you come back with another f’ing striped golf shirt, I’ll burn it. ”” Very few designs dare to start from those trusty stripes. Steve said: “The masters would never have approved that print 10 years ago. Anything new, exciting and different regarding the Masters is like a hit for a golfer. On Twitter, an original person get rid of the shirt because it’s “quite sweet but not an afternoon.” A closer look at the PM-branded tag brought about an immediate change in tone: “Confirmed this is a disease AND I need this for my wardrobe. “That’s Peter Millar’s power on the golf course.