There are up to 8 different ways for creators to earn revenue in India on YouTube.
You must have seen a lot of people making money on YouTube and will wonder how they manage to do it. In case that’s your goal, then learn how to make money and build your business on YouTube. Indian creators and artists have been able to turn their creativity into viable businesses on the platform powered by YouTube. Experts at Oxford Economics estimate that YouTube’s creator ecosystem has contributed Rs 6,800 to India’s GDP in 2020. YouTube shares revenue directly with creators using the YouTube Partner Program (YPP).
There are up to 8 different ways for creators to earn revenue in India on YouTube. This has ensured that the number of YouTube channels generating Rs. Revenue from 100,000 or more increased by more than 60% over the same period last year (from June 2021). How to get part of the action?
Ads are central to creators’ revenue streams, and they’re still the primary way creators make money on YouTube. After joining the YouTube Partner Program (YPP), creators can decide which videos to enable ads for.
YouTube Premium is a paid subscription service that provides members with ad-free content, background playback, downloads, and premium access to the YouTube Music app.
With channel memberships, creators can offer exclusive content and perks to viewers who join their channel as a monthly premium member at a price set by the creator . Creators can use the channel’s memberships to share exclusive educational videos, exclusive access to content on relevant topics with their audiences.
Fans who watch Live streams and Premieres can purchase Super Chat: a marked message in the chat stream that stands out from the crowd to capture the attention of their favorite creator even more. For example, many of our top game creators including Dynamo Gaming, MortaL and Gamerfleet have taken their live streams to the next level, creating immersive and interactive experiences for audiences in when monetizing their channel.
Super Thanks allows fans to support their favorite channels while giving creators access to a new revenue stream. Viewers can also thank and appreciate uploaded videos through Super Thanks, the newest member of the Supers family. As an added bonus, fans receive a distinct, colorful comment to highlight a purchase the creator can respond to.
Another way followers can show support during Live Streams and Premieres is with Special Stickers, which allow fans to purchase a fun, standout sticker. We’ve seen creators like Payal Gaming, Natasha Gaming and Curlbury use Special Stickers to amazing effects.
Merchandise shelves allow channels to showcase their official branded merchandise directly on their YouTube watch page. Creators can choose from 30 different retailers worldwide.
Shorts Fund: Shorts are generating 30 billion views per day, with 1.5 billion monthly users logging in using shorts. Creators and artists can use Shorts to connect with fans around the world (cooking magicians, musicians, entertainers, etc.). The YouTube Shorts Foundation is a $100 million fund that rewards creators for their dedication to creating unique, innovative shorts.
