Health

How to promote telehealth adoption


Patients are consumers who expect ease, convenience and efficiency when accessing healthcare services. Today, accessing healthcare services requires more technology than ever before.

With the advent of electronic medical records (EMRs), medical data is portable, freeing up data that can be shared, aggregated, and evaluated. The HITECH Act funded the expansion of medical records technology in the United States, and since then, has generated mountains of data that, when arrived at the right time, at the right time, can save lives. But the promise of data portability is stagnating.

Concerns about HIPAA compliance have led to technology stagnation over the past decade, as administrators weigh the risk of penalties and potential security breaches against the gains in efficiency and convenience. . State and federal rules for providing care via video are complex and conflicting, limiting investment in virtual care.

Then, COVID-19 disrupted the technologically rigorous process that suppliers were facing. Regulators have temporarily suspended guidelines that often slow technology progress. Worldwide, consumers have turned to video calling and apply telehealth explode.

Healthcare is now a first experience in technology. When we need to make an appointment or get care, the patient calls, clicks, or chats; Voice recognition technology is implemented during calls, patients check in with one click, and bots provide helpful educational information. Timely contextual data exchange makes the experience work.

The future of this healthcare technology revolution is in IT hands as these teams now need to manage applications, devices, data, and workflows while balancing higher cybersecurity risks. significantly.

The future is a “health care everywhere” model where data is simultaneously portable but controlled. “App-free experience” will be essential for popularity telehealth apply, and in the future, patients won’t be forced to download new apps or create usernames and passwords just to see their doctor.

Human behavior is predictable, and adopting any new process works best when the experience is simple, quick, and clear. The no-download experience could be even more important globally, where countries are ahead of the telehealth adoption curve.

Patients will be able to launch their video counter from one click from any digital channel: portal, email, text, calendar, etc. This will help providers meet their patients on their own terms, with flexible options for how they can connect and engage, regardless of their circumstances.

While COVID-19 has urged governments around the world to temporarily relax regulatory enforcement on telehealth app security requirements, it is clear that healthcare systems have been blocked. – not integrated, not extensible and unsafe. Healthcare system CIOs tell us one of their highest priorities is to set a standard for business telemetry that is integrated into existing workflows and can scale. safely.

These four key factors are critical for telehealth to be sustainable post-pandemic:

  • Integrate into existing workflows. Providers and clinicians want simple and reliable patient care.
  • Easy to connect. Almost every browser and smartphone these days supports an app-free experience through webRTC. Likewise for virtual care, patients say “no” to new apps and passwords.
  • Integrated security. Security cannot be an afterthought after providing telehealth on a large scale. Look for solutions that meet at least ISO 27001, 27017, 27018 standards.
  • Simple to support. Leverage technology that IT knows and your CISO supports.

COVID-19 has driven the digital transformation of the healthcare sector. Telehealth was the first domino to fall into the transition from face-to-face patient visits to face-to-face visits. With this mass adoption of technology to deliver care, it has forced healthcare and technology providers to rethink the entire care journey.

To promise better experiences for both patients and clinicians, technology must bring contextual information, communication, and data to the appropriate point of care. We will see an expansion of new technologies that create front-door digital experiences, continuing to reflect the transition of physical experiences to digital. This will streamline and improve the efficiency of the patient care journey, while boosting brand loyalty and patient satisfaction.

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