The Hollywood Reporter launches the first list of the top 10 star entrepreneurs of 2021, including Ryan Reynolds, Dwayne Johnson, Sofía Vergara, Kristen Bell, Jennifer Garner and many more.
In late 2017, actress and philanthropist Jennifer Garner and John Foraker, an investor and CEO, met to discuss a small but visionary business built on the idea of Baby food with healthy ingredients. Once Upon a Farm was founded by two San Diego entrepreneurs, Ari Raz and Cassandra Curtis, to develop fresh and nutritious cold-pressed snacks that cater to the early stages of growth.
The company’s mission proved a strong fit for Garner, whose partnerships with groups like Save the Children revolve around public policy and advocacy for families. “That really makes sense to me, noting that the Once Upon a Farm team has a shared vision of a company based on mission and work,” said Garner, who takes on the role of chief brand officer. with food and make nutrition more accessible”.
Now, Foraker and Garner are part owners of the company whose organic produce can be found through the direct-to-consumer Once Upon a Farm website and at major retailers like Target, Whole, and Whole Foods and Kroger. “Currently, the household penetration rate in the US is around 1.5%, which is pretty important for a brand of our caliber,” said Foraker.
In addition, Garner’s centuries-old family farm in Locust Grove, Oklahoma, is a small supplier thanks to her uncle Robert, who uses biological farming to grow his crops. Garner notes for The Hollywood Reporter, “It was the farm my mom grew up on that inspired my work with Save the Children, inspired me to want to join a company that could help kids like the kids Save serves. service.”
Curtis, the brand’s chief innovation officer, drives the product development side of the business, which moves fairly quickly from the concept stage to the sales stage — “within nine months or so,” says Foraker. The company’s most popular products offer a balanced combination of fruits and vegetables, like green kale and apples, and include brain-boosting ingredients like chia seeds and hemp seeds.
“Our apple sauce includes the peel because it’s a great probiotic,” says Garner, noting that it’s important to introduce new and fresh flavors to young children. “I am happy to be involved in expanding their palates.”
Garner says the choices the Once Upon a Farm team (all with kids) make – from recipes to packaging and more – “all have to come from the needs of the parents.”
“This would really solve a problem for me as a young mother,” she said. “We started a whole new field of healthy snacking. There are no fresh snacks in the fridge, you can buy chopped apples or young carrots, but we’re a whole new bunch in the grocery store, so we really have to educate parents. mom. We’re also a really viable snacking option. ”
The company’s smoothies, mixes, and cold-pressed meals can be purchased online through the Whole Foods Market on Amazon and on the company’s own website, where the company’s products are available as a one-time purchase and subscription. signed in boxes of 16 or 24 items. Below, shop some of the brand’s bestsellers.
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Shop Jennifer Garner’s Once Upon a Farm Products
Once Upon a Farm Green Organic Green Kale & Apples
Once Upon a Farm Green Kale & Apples, 12-Pack
Once Upon a Farm Dairy Free Organic Strawberry Banana Smoothie
Real Raspberry, Sweet Potato, Pumpkin Seed, Cardamom & Coconut Butter
Real Raperry, Sweet Potato, etc
Once Upon a Farm Farmer Best Variety Pack
Once Upon a Farm Farm Best variety pack, 12 packs
A visit to an organic strawberry farm
Once Upon a Farm Strawberry Patch, 12-Pack
Once Upon a Farm Organic & Blueberry-Free Overnight Oats
Once Upon a Farm Blueberry Overnight Oats, 12-Pack
Once Upon a Farm Organic OhMyMega Veggie!
Once Upon a Farm OhMyMega Veggie !, 12-Pack
Once Upon a Farm Baby Organic Mango, Coconut & Carrot
Once Upon a Farm Strawberry Banana Swirl No Milk, 12 packs
A version of this story first appeared in the October 27 issue of The Hollywood Reporter Magazine. Click here to sign up.