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How Woolworths, Loblaws and other retailers are evolving their digital advertising arm and customer profiling to become advertising venues for big brands (Alistair Gray/Financial Times)



Alistair Gray / Financial Times:

How Woolworths, Loblaws and other retailers are evolving their digital advertising arm and customer profiling to become advertising venues for big brands— They go largely unnoticed, but items advertised on digital sales platforms are at the forefront of an industry worth tens of billions of dollars




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