If the aim was to get individuals speaking about Iceland, a brand new tourism video is greater than succeeding.
A video published yesterday by Inspired by Iceland, a advertising marketing campaign for Icelandic tourism, takes intention at a Mark Zuckerberg video launched in October asserting Fb’s title change to Meta. In it, Zuckerberg hypes the so-called “metaverse,” a digital world that “would be the successor to the cell web.”
The metaverse’s defining high quality, stated Zuckerberg, is “the sensation of presence … such as you’re there with different individuals.”
Welcome to ‘Icelandverse’
Icelandic tourism authorities appear to assume they’ll supply one thing higher.
Within the new video, a Zuckerberg lookalike — full along with his Caesar lower, minimalist garb and hand gestures — introduces viewers to “Icelandverse,” a spot of “enhanced precise actuality with out foolish wanting headsets.”
“Right now I need to discuss a revolutionary method on the right way to join our world — with out being tremendous bizarre,” the speaker deadpans to the digital camera.
The video extolls Iceland’s “utterly immersive” experiences, reminiscent of its actual rocks, actual people and “skies you possibly can see along with your eyeballs.”
Press supplies despatched to journalists proceed the parody, explaining that Icelandverse was created “after hundreds of thousands of years in improvement” and that “customers can discover and navigate their method by the various totally different layers of charming actuality, simply by visiting.”
Officers, too, are in on the act.
“Icelandverse has been constructed with consultants in authorities, business, nature and academia, plus a couple of volcanoes,” stated Sigridur Dogg Gudmundsdottir, head of Go to Iceland, within the video’s press launch.
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