Identity protection is the key to super reverse innovation

Even in today’s 2D version of the internet, digital identity is a complicated matter. Scams have become so sophisticated that an email from your bank, a call from your auto insurance company, or even a text message from your mom may not be what it seems. However, the immersive nature of the metaverse could set the stage for even more complex forms of imitation or identity theft.

“The threat of social engineering will likely be more effective in a 3D world where hoaxes are likely to be more effective,” said Jeff Schilling, global director of information security at digital business services firm Teleperformance. Deep phishing will be widespread and the impostor will be even more likely to trick victims.” . He emphasizes the importance of digital identity: “Whether it’s the medium – the phone or the hidden camera – the best way to combat social engineering is to have an easy-to-understand way to authenticate who’s in the world. the other end of the conversation.”

Identity protection will be a key part of successful business in the metaverse — and it’s an especially important consideration for ground floor participants.

Ultra-diverse innovators can lead the way in cybersecurity

While the metaverse is currently a collection of tailored experiences by individual companies, that won’t be the case for long. Big tech companies have been working hard to build the aforementioned infrastructure structure. So too are organizations like the Open Metaverse Interoperability (OMI) Group, an open source community of tech industry veterans working to help companies achieve “super-transportability” — the ability to transform. seamlessly from Saks to Starbucks. Soon, these innovators will want to integrate those environments to create a seamless experience for their shared customers.

pull quote graphic Common cybersecurity protocols - technologies equivalent to "https" of the internet today - still in development in the metaverse.

David Truog, vice president and principal analyst at Forrester, points out that the metaverse will be the next iteration of the internet — and like the early web, it will experience some growing pains. In the web’s infancy, he noted, it had no coding or e-commerce. No one uses website passwords or has online banking accounts. “Very quickly, the demand for systems, social contracts and infrastructure mirrored some of what we expect in the real world,” he said. “These systems are needed so that people can engage in private communication, make purchases, trust that they can submit credit card numbers online, etc.”

According to Truog, the role of cybersecurity in establishing similar interactions will be “one or two orders of magnitude more important”. As a result, space-first movers are in a unique position to anticipate security vulnerabilities and build protections from the ground up.

In this early age of the metaverse, there is an opportunity for companies to learn from past technological advancements and resulting security flaws. For example, the advent of AI algorithms shows the power of protection against bias. Migration to the cloud has highlighted the importance of encryption. “When the enterprise community first transitioned from the typical data center environment to the public cloud, people went there with great excitement — but they forgot to bring security,” says Schilling. “I see a similar scenario building with the metaverse.”

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