Imagine the Dragons rocking CES on Thursday night with a private, live concert in Dolby Atmos at Dolby Live in Las Vegas.
Dolby Live at Park MGM (formerly Park Theater) is a 5,200-seat theater equipped with Atmos following Dolby’s takeover of the venue in 2021. This is Imagine Dragons’ first performance featuring Atmos when they performed hits like “Demons” and “Radioactive” to an energetic home audience.
The concert benefited the Tyler Robinson Foundation, an Imagine Dragons nonprofit that supports families dealing with childhood cancer diagnoses, and approximately 35 local charities serving communities. Underserved copper in the Las Vegas area. In addition to receiving guests from the consumer technology conference, Imagine Dragons and Dolby gave away thousands of tickets to team members, volunteers, and the people these organizations serve.
This week at CES, Dolby promoted Atmos, originally launched in 2012 for movie theaters, as an immersive audio format for music, and more recently, the company is working to expand its reach. access to direct locations and cars.
Going forward, Atmos will be available for the first time on the new Mercedes‑Maybach S‑Class, as well as the EQE, EQE SUV, EQS and EQS SUV. This week in Las Vegas, Dolby is showing off the power of the format with select cars including the luxury Maybach, which has 31 speakers and an in-seat subwoofer. Delegates can choose Atmos mix music inside the car from a long list of artists including Lizzo, Taylor Swift and Lady Gaga as well as remake classics from artists like Elton John and bands Music includes Rush.
This week, Dolby also announced new developer tools through Dolby.io, including
beta version of the plug-in for Unity 3D and Epic Games’ Unreal Engine.