In Egypt, Dior recreated the fashion blockbuster
One of the many divine sights that pierced Egypt’s horizon, the Great Pyramids of Giza are sublime, silent and wondrous proof that civilizations, no matter how mighty or subtle, have decline. For the Pharaohs, it was about 3,000 years. But in the shadow of this colossal tomb, a much younger dynasty asserted a new, mystical age. Its name is Dior Houseand it is still very much in its kingly age.
One fall collection that emerges in the scorching Giza desert as night falls is the Kim Jones textbook: vast, elegant, cinematic. The tombs of ancient pharaohs light up, a strip of LED lights illuminate the runway, accompanied by the sound of technicians pounding. Jones is an auteur as much as he is a designer, drawing from both Dior’s archives and the world beyond it to create pure spectacle. The man who knows how to wear a recital. When the invitations – white as bone and handwritten, naturally – listed the location as Cairo, the fashion chat classes had permission to be activated.
Clothing is a sea of neutrals in non-neutral gear, as sand, rock and white are separated by tulle scarves and layers of water. It’s the future, as it often happens to Jones, and is decorated with never-over-the-top tailoring; The jacket is spacious at the shoulders and sleeves, but at the top is a roll neck and technical details. It’s difficult to achieve a combination of tailoring and sportswear, but Jones has done it. It’s his signature. It brought into his party the boys of sand dunesArakkis’s planet, armor and all, with the house monogram serving as the backdrop for the lilac coat. Elsewhere, there are more than a few balayage space helmets. Lack of oxygen, but let’s make it Dior.
There’s also a bit of a superstition towards science fiction. Colorful knits are mixed with superstitious bread and butter: the Illuminati pyramid burns in an image; other zodiac constellations.
Under the stars and before the silent magic of the pyramids, it’s all a little mystical. That’s a problem. As both the launch of the Fall collection and the celebration of Dior’s 75th birthday, Jones wanted the celebration to be spiritual, focused on the universe—like the ancient Egyptians, who constructed the spectacular backdrop of the show to reflect the stellar path of the upper Orion Belt. “With this celebration and the collections we’ve made, all tied together and coming to an end, it’s fitting to do something really special at the end of the year,” Jones said. . GQ before the show. “It’s a fusion of past, present and future in one place—in front of the Pyramids.”
According to the show’s notes, Monsieur Christian Dior himself was a superstitious man and found his own “lucky star” by stumbling across a piece of jewelry on the Rue du Faubourg Saint-Honoré. Some will find very little meaning in it. But Dior saw more than meaning: there was a message, an omen that his destiny was in high fashion, and he was famous for using his astrological beliefs to guide the house.