Tech

Indian rival slams Uber’s business model


Ola puts Uber in the shade

Uber’s high rival in India has some unsolicited recommendation for the U.S. startup: Go native.

“They’ve a really cookie-cutter strategy when it comes to what the mannequin is and the way [to] pressure feed it into any geography,” Pranay Jivrajka, a high govt at Ola Cabs, mentioned on the sidelines of CNN’s Asia Enterprise Discussion board in Bangalore.

Jivrajka, who till just lately served as Ola’s COO, mentioned that Uber ought to ditch its one-size-fits-all strategy and as a substitute attempt to perceive “native nuances” that might assist it to determine companies that “customers and drivers really need.”

Uber declined to touch upon Jivrajka’s remarks.

Uber and Ola have for years waged a bitter battle for supremacy in India, a market with 1.3 billion potential prospects. The nation has taken on elevated significance for Uber after a collection of latest setbacks elsewhere in Asia.

The San Francisco-based firm suspended its operations in Taiwan final week, six months after it offered its operations in China to native rival Didi Chuxing. Didi, which is taking the battle to Uber in key overseas markets, is considered one of Ola’s traders.

In India, Uber has typically discovered itself taking part in catch-up with its Bangalore-based rival. Its most up-to-date native product providing — permitting Indian customers to e-book a automobile for a complete day — is already provided by Ola in 85 cities.

Ola additionally lets customers e-book considered one of India’s ubiquitous three-wheeled auto rickshaws, a service Uber began however then discontinued in 2015.

“What has helped us is having an ear to the bottom when it comes to understanding what the customers need,” mentioned Jivrajka.

Related: Uber’s rivals are teaming up in Asia

Uber CEO Travis Kalanick insists that his firm shouldn’t be ready to go away India.

“We’re dropping, however we see a path in the direction of profitability,” Kalanick mentioned throughout a December go to to Delhi. “We see ourselves being right here in the long term.”

Related: Uber suspends its service in Taiwan as fines mount

India is not all the time an easy marketplace for both firm — tens of hundreds of drivers representing each Uber and Ola went on strike in Delhi this week, demanding higher pay and advantages. The Delhi authorities has provided to mediate the dispute.

Jivrajka didn’t touch upon the protests, however mentioned that Ola’s predominant focus stays bringing extra drivers onto its platform.

“We want extra drivers as a result of the tempo at which demand is growing is method increased than the best way provide is getting aggregated,” he mentioned.

Related: Uber CEO drops out of Trump’s business advisory council

Jivrajka additionally had some recommendation for an additional Silicon Valley big hoping to enter India: electrical automaker Tesla.

“There are not any guidelines on the Indian roads,” Jivrajka mentioned. “One factor lots of people say is that when you can drive in India, you possibly can drive wherever.”

— Manveena Suri contributed reporting

CNNMoney (Bangalore, India) First printed February 13, 2017: 8:48 AM ET



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