Monday, November 18, 2019 —InnoGames, Germany’s leading online and mobile game developer and publisher and part of Modern Times Group MTG, has reached the EUR 1 billion lifetime revenue milestone. InnoGames has enjoyed double-digit annual revenue growth since the company’s launch in 2007. Forge of Empires has contributed more than EUR 500 million in lifetime achievement, followed by classics by InnoGames. InnoGames like Grepolis and Tribal Wars with over 100 million EUR each. Elvenar, launched in 2015, has also contributed significantly to the important achievement and continues to catch up quickly. InnoGames’ growth is primarily driven by the company’s strategic transition to mobile as well as its live operations and constant content updates. Today, mobile accounts for half of InnoGames’ total revenue and is a key driver of growth.
InnoGames hits EUR 1 billion in lifetime revenue
“The key to our success is our world-class team and high-quality approach, especially in live operations. We are one of the few companies that has achieved the feat of delivering lasting entertainment experiences to players globally across desktop and mobile,” said InnoGames CEO Hendrik Klindworth know. “We want to thank everyone who contributed to this exciting milestone and, ultimately, our players for their loyalty. Going forward, we will continue to focus on creating great new games and expanding on our existing titles,” Klindworth continued.
While the company’s performance on the browser continues to grow steadily, the mobile market share is expected to grow even more. Since 2015, mobile revenue has grown by an average of 56% year-over-year, and the majority of player registrations are on mobile platforms.
As an industry first, InnoGames completed the automatic transition from Flash versions of browser hits to HTML5 to ensure the longevity of the game when Adobe stops supporting Flash in 2020. Combined with mobile applications, players can enjoy cross-platform games, requiring only one account.
“The lifetime revenue track record is another testament to our strategy and successful transition to mobile. Our cross-platform approach allows us, especially in the browser, to take advantage of good returns. At the same time, we are enjoying a high rate of growth on mobile,” summarized Klindworth.
The largest markets for InnoGames revenue (as of 2007) are the United States, Germany, and France. As of today, all of the games in InnoGames’ portfolio have been played around the world for the equivalent of 337,723 years. InnoGames has been a division of international gaming and e-sports strategy joint stock company Modern Times Group (MTG) since October 2016.
InnoGames is a leading German developer and publisher of online and mobile games. The Hamburg-based company is best known for its Forge of Empires, Elvenar, and Tribal Wars. InnoGames’ complete portfolio includes seven live games and several mobile titles in production. Born as a hobby, InnoGames today has a team of 400 employees from over 30 countries, who share the same passion for creating unique games that players around the globe have loved for years.
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