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Inside the Insane Six-Figure Swag Bag for This Year’s Oscar Nominees, From Arm Lipo to Land in Scotland


Airing Sunday, this year’s Oscars ceremony was a damn performance thanks to the controversial decision to exclude eight categories from the live broadcast, including awards for editing, makeup, production design and sound. Today alone, the awards ceremony has caused a stir because of two separate scandals: 1) West story resulted in Rachel Zegler not being invited to the ceremony despite the film’s seven nominations, and 2) host Amy Schumer suggesting that Ukrainian President Volodymyr Zelensky take a break from leading a wartime country. brutal competition to get FaceTime on television and flirt with Frances McDormand, or something.

Essentially, many of the problems with the Oscars can be reduced to the simple explanation that they have nothing to do with what people care about outside of the tiny but noisy Hollywood bubble. The Academy is an academy that has been plagued by a racist, sexist past and has struggled for years to assert its relevance amid all the other, more important things. going on in the world. And yet, an LA-based marketing company has decided to continue the tradition of gifting the most famous people in the world with hundreds of thousands of dollars in value that they neither want nor need.

Not affiliated with the Academy of Motion Picture Arts & Sciences in any way, the “Everybody Wins” nominated gift bags are assembled and distributed by a company called Distinctive Assets. Separate property has been a thorn in the side of the Academy after IRS scrutiny in its early years led them to stop practicing give guests luxury gifts, tax free. Independently, Special Properties began to put together their own gift packs for the nominees. Back in 2016, the Academy sued the PR company for associating excessively gorgeous bags with the Oscars.

The “Everybody Wins” bag is worth six figures and is given to the top 25 Academy Award nominees in the acting and directing categories. This year’s list of recipients includes Will Smith, Jessica Chastain, Ariana DeBose, Denzel Washington, Nicole Kidman, Kristen Stewart and Kirsten Dunst, among others. As the name suggests, gift bags are delivered to all the nominees as an incentive for the non-winners. Because if Nicole Kidman loses her Best Actress statue to Jessica Chastain, she can comfort herself knowing that waiting at home for her is an inflatable orca swim float from PETA with the words written on it. “SeaWorld… BLOWS” and an expensive box of German chocolate chip cookies.

The freebie from Art Lipo Plastic Surgery is a trademarked arm slimming procedure called Celebrity Arms Sculpting, in case any of these A-listers feel like their arms aren’t. fully show their celebrity status, I guess?

This year’s swag bags contain some really crazy items, from scented candles and popcorn to actual plastic surgery procedures. The freebie from Art Lipo Plastic Surgery is a trademarked arm slimming procedure called Celebrity Arms Sculpting, in case any of these A-listers feel like their arms aren’t. fully show their celebrity status, I guess? Another plastic surgeon is also offering up to $10,000 for treatments like botox, chemical peels, and filler injections.

There are various foods made with edible gold, including ARITI extra virgin olive oil laced with golden flakes that you can’t make – inspired by Homer’s ancient Greek epic, The Odyssey. Of course, the “Everybody Wins” bag includes a number of alcoholic beverages ranging from PRESS spirits to Siempre tequila, because it wouldn’t be a suitable bag without a few. alcohol. CBD supplements are also huge this year. They even gave literal lands in Scotland with the title “Lords and Ladies of Glencoe” to, um, lucky owners.

But really, the “Everybody Wins” gift bag is just an elaborate marketing scheme for the participating brands. Some celebrities give lavish gift bags or auction them off to charity. Others, however, definitely keep it.



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