Instagram unveils ‘1 minute of music’ tracks for stories, stories in India
On Thursday, Instagram announced ‘1 Minute Music’ tracks that bring a collection of songs and videos that can be used to create Stories and Stories on the platform. The Meta-owned app stated that this latest ‘1 Minute Music’ song collection includes music by over 200 Indian musicians, including Dhvani Bhanushali, Neeti Mohan, Shaan, Himanshi Khurana, Aniruth and Teacher Prakaash Kumar. The music collection will make Instagram content more entertaining and will inspire other artists to release their 1-minute music videos on the platform, according to the company.
Meta-own Instagram claims that ‘1 Minute Music’ also comes with music videos along with tracks, which will also be available on the platform. Meanwhile, several tracks by Indian artists like Himanshi Khurana, Kaur B and Gurnazar Chattha have been live for the past 10 days on the online photo-video sharing platform.
According to the company, “Believe”, a company in charge of music distribution and artist services, has partnered with Instagram to provide a special collection for users.
Vivek Raina, Managing Director, Believe, India said, “Reels are a core part of our plan, as we want to draw audiences to our artists and immerse themselves in the songs. theirs in popular culture. I’m glad Instagram saw this artist’s behavior and innovated with #1MinMusic, a new age music genre that is so relevant today. We hope this provides structure for artists, emerging and established, to understand how they need to think about short-form video. We are delighted to have worked with Instagram on this issue. ”
Availability of ‘1 Minute Music’
Instagram users will be able to find this ‘1 Minute Music’ feature in Reels’ sound library. If not, they can also review this feature via here.
Speaking on the occasion, Paras Sharma, Director of Community & Content Partnerships, Facebook India (Meta), said, “Music is the catalyst for trends on Instagram today. In fact, Reels is working becoming a platform for people to discover music and artists too.With ‘1 Minute Music’ we are now giving people access to a collection of exclusive music that they can use to make their spins more entertaining. We also hope the platform serves as a model for established and emerging artists to share their own music and create their own videos them, they’re all on Reels.”
Last month, Instagram also announced Advanced cards for storiesthis makes it easy for creators to get credit for their work.