The International Woolmark Awards 2022, a prestigious award for emerging designers committed to reducing fashion’s environmental impact, has announced seven finalists.
New fashion talent cohort – includes British brands Ahluwalia and Saul Nash, American designer Peter Do, Chinese label Rui, plus South African womenswear brand MMUSOMAXWELL, French label EGONlab and Australian designer Jordan Dalah – dubbed the “creative game-changers” by John Roberts, CEO of The Woolmark Company, for their dedication to design practices. and responsible sourcing.
Priya Ahluwalia and model present new collection in 2020. Credit: Bertrand Rindoff Petroff / Getty Images for LVMH
This year, the designers will interpret the “play” theme while tasked with creating a new collection made entirely of Merino wool, while detailing the sustainability of the supply chain. their. The award was established in 1936 by Australian brand The Woolmark Company in an attempt to bring the material into the luxury market. Since the first contest 85 years ago, famous fashion designers such as Karl Lagerfeld, Giorgio Armani, Yves Saint Laurent and more recently Gabriela Hearst have all competed and won the Woolmark Prize.
“As the award continues to grow, our aim is to help designers think beyond today, highlighting innovation, flexibility and sustainability,” Roberts said in a statement. of Merino wool.
In addition to funding, the competition offers a number of opportunities for designers to participate, including a chance to experiment.
MMUSOMAXWELL launches Fall Winter 2019 collection at South Africa Fashion Week 2018. Credit: Alet Pretorius / Gallo / Getty Images
In addition to the main prize of AU$200,000 (US$144,000), the Karl Lagerfeld Prize for Innovation, worth AU$100,000 (US$72,000) will also be awarded to you. The winners will be selected by a panel of industry experts – including Business of Fashion editor Tim Blanks and Farfetch brand director Holli Rogers – and judged on merit their artistic flair and environmental innovation.
In addition to helping to champion more sustainable fashion practices, the Woolmark Awards also provide an important platform for new talent. “Winning an award gives us access to a fashion ecosystem that is often beyond the reach of African brands,” designers MMUSOMAXWELL, Mmuso Potsane and Maxwell Boko, said by email. “The financial support will provide support to further develop and continue our work with local craftsmen and artisans, but most importantly, create job opportunities in our communities. I.”