Invites sent for new MacBooks
CEO Tim Cook dinner waves whereas arriving on stage throughout a earlier Apple Worldwide Builders Convention (WWDC) in San Jose, California.
David Paul Morris | Bloomberg | Getty Photographs
Apple introduced Tuesday it plans to carry a launch occasion on Oct. 18, the place the corporate might announce new MacBook laptops and AirPods headphones.
The occasion was revealed in invitations to media and a tweet from Apple’s senior vp of promoting, Greg Joswiak, with the slogan “unleashed.”
AirPods and Apple’s most costly and largest MacBooks are due for a revision, as the latest fashions for each merchandise had been launched in 2019.
The launch can be streamed on Apple’s web site, as the corporate has held digital launch occasions for the reason that begin of the coronavirus pandemic in 2020. Apple usually launches new merchandise forward of the vacation purchasing season, its busiest time of the yr for gross sales.
Apple has been updating its line of laptops and desktops operating the MacOS working system to run on chips it designs, as an alternative of utilizing processors made by Intel. To date, Apple has launched MacBook Air, MacBook Professional, Mac Mini and iMac computer systems utilizing its chips.
However Apple has not but up to date its strongest desktop computer systems to make use of its personal chips, together with its Mac Professional desktop and bigger MacBook Professional laptops. Final month, Apple announced new iPhone and Apple Watch fashions.