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Isuzu MU-X loosens the dominant position in Toyota’s large SUV sales

The Isuzu MU-X was the best-selling car in its segment in April for the second month in a row, outselling other cars generally prevailed. Toyota Pradoas Kia sorento, Outback Subaru And Ford Everest.

Isuzu Ute Australia sold a total of 1095 MU-X units in April, an increase of 66.4% compared to the same month last year and now holds a 14.9% market share in VFACTS’ sub-$70,000 large SUV segment.

While the MU-X was the best-selling vehicle in its segment in April, it wasn’t even the company’s record sales month. That’s when 1297 examples of MU-X went on sale in September 2021.

In terms of large SUV competitors last month, Kia Sorento came in second place with 814 registrations (up 54.5% in April 2022), followed by the supply-constrained Toyota Prado with 762 registrations (down 53.3%). ).

These cars are ahead of the Subaru Outback (752, up 44.9%) and the Ford Everest (677, down 10.7%).

Up to now, MU-X also leads with 4893 registrations (up 53.3%), followed by Toyota Prado (3982 registrations, down 56.7%), Kia Sorento (3979, up). 177.9%). , Subaru Outback (3831, up 56.6%) and Ford Everest (3644, up 37.3%).

Overall, the sub-$70,000 large SUV segment is down 0.1% year-to-date, with 36,758 units sold so far in 2023.

While it’s still early in the year, the Toyota Prado has dominated the sub-$70,000 large SUV segment for years now. The last time it outsold annual subscriptions was in 2014, when it was beaten by Jeep Grand Cherokee.

In addition to MU-X, D-Max ute was the seventh best-selling vehicle last month with 1809 registrations. It was defeated by things like Ford Ranger (3567) and Toyota Hilux (3526).

Isuzu Ute is the second best-selling brand in Australia with just two models currently on sale, behind Tesla. The former is now in 11th place (2904, down 4.2 per cent) and the latter in seventh place (3,676 signups).

“During April, we were pleased to see that our MU-X remained the best-selling large SUV under $70,000 for the second month in a row and the D-MAX remained one of the best-selling models. best overall,” said a spokesperson for Isuzu Ute Australia.

“While it is a sure sign that the market continues to move towards capable seven-seat SUVs and buses, we believe our numbers, like the rest of the sector, could have been higher had we not been affected by some recent supply chain challenges, particularly as we saw recently in Victoria.

“We remain hopeful that the market will continue to recover in the near future.”

Both the Isuzu MU-X and D-Max recently received minor specs tweaks inside and out for the 2023 model year.

Many of these changes are cosmetic, but also include a new auto-off function for the blind-spot monitoring system and rear cross-traffic alert when the trailer is towed and detected via the auxiliary. Genuine trailer plugs.

THAN: Isuzu MU-X




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