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Jaguar Land Rover partners with Nvidia on vehicle software and electronics

DETROIT – Jaguar luxury car company Land Rover and Silicon Valley artificial intelligence company Nvidia say they will team up to develop computer brains and neural systems for Jaguar and Land Rovers launching in 2025 and beyond.

The companies did not disclose the financial terms of their multi-year agreement. This partnership is an outstanding victory for Nvidia Corp’s efforts to expand its reach in the automotive industry, building on the foundation of games, artificial intelligence, chips and High power software used in the server.

For Jaguar Land Rover Automotive, the partnership with Nvidia gives it a well-funded ally as it tries to keep pace with Tesla and other luxury vehicle competitors in the digital arms race.

“We can now accelerate the software in our vehicles,” said Francois Dossa, JLR’s chief executive officer of strategy.

Working with Nvidia engineers, Jaguar Land Rover plans to develop vehicles that can drive themselves under certain conditions, park automatically, and provide more information and software-assistance features. software for drivers, the company said. New Jaguars will be upgradable – like Teslas are today. The automaker says it will use Nvidia technology to power simulations used for training. self-driving car.

Jaguar Land Rover has a previous agreement with Alphabet Inc’s Waymo unit deploying autonomous driving technology. Dossa says collaboration with Waymo is limited to Jaguar I-PACE Electric SUV. The Nvidia Alliance, which includes all Jaguar and Land Rover models, will launch from 2025.

Danny Shapiro, Nvidia’s vice president of automotive, said Nvidia technology will act as the brain and nervous system of Jaguar Land Rover vehicles starting in 2025.

Nvidia last month announced deals with some Chinese people tram brand. The company says it has $8 billion in auto business booked over the next six years. Shapiro said the company will update this metric during the scheduled investor day of March 22.

Jaguar Land Rover, an Indian subsidiary Tata Motors Ltd has been struggling with rising costs and shortages of semiconductors. Jaguar Land Rover reported a narrow pre-tax profit for the quarter ended December 31, but Tata Motors reported a larger-than-expected quarterly loss.

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