During the pandemic, Tita Ardiati and Bayu Puspito Bhaskoro began developing life coaching content to support employees who were increasingly exhausted from working from home. They were so well received that they decided to develop their product into an employee support program called mindcurrently serving more than 10,000 employees in Indonesia.
Today, the startup announced a total of $850,000 in seed funding led by East Ventures, with participation from Seedstars International Ventures and angel investors.
Bhaskoro told TechCrunch that the startup is focused on B2B markets, including medium and large businesses. It also provides a self-service platform for small and medium businesses. Its main areas are finance, consulting and retail, and its typical client has more than 200 employees.
Mindtera aims to assist employees with their work-related challenges as well as in their personal lives such as finances, family and relationships. On the other hand, companies get insights into what employees want and how to create a more engaged and productive workforce.
Mindtera consists of two platforms. The first, called Mindtera Pro, is a dashboard and analytics app with assessment tools to collect employee feedback, which is then used to better understand wellbeing and engagement of the company’s workforce. This includes surveys that allow employees to participate anonymously or using their names. They can offer suggestions, criticism, and other opinions about their work and employers.
Second, Mindtera Plus, connects companies with coaching and development consultants for help with workplace culture and management issues. Employers have the option of signing up for Mindtera Plus for an ongoing action plan or working with consultants on demand. Mindtera Plus employs internal consultants, external certified consultants and selected partners who provide strategic program plans and monthly or quarterly progress reports for customers.
Bhaskoro said Mindtera’s main competitors are EAPs based outside of Indonesia and traditional workforce consulting agencies. The main way Mindtera sets itself apart is by providing employers with real-time monitoring of employee engagement, rather than making them wait for a report. Mindtera Pro also gives them greater visibility into spending on the activities, vendors, or platforms they use as interventions to improve productivity and performance.
The new funds will be used to expand Mindtera’s B2B platform, which aims to become Indonesia’s leading employee support program platform.
In a statement on the funding, Patricia Sosrodjojo, general partner at Seedstars International Ventures, said: “The world has seen a major shift in the way mental health and holistic wellness are understood. with businesses, but there is still much work to be done. to solve this problem effectively. Mindtera has always been at the forefront of fundamental changes in the workplace and has been able to rapidly expand its reach in the Indonesian HR sector.”
