Charles ‘Jerry’ Juroe, a veteran advertising and public relations skilled greatest identified for dealing with the promotion of 14 installments of the James Bond movie franchise relationship again to the very first, has died at 98.
Juroe died Sept. 30 of pure causes at his dwelling close to Valencia, Spain, his good friend Mark Cerulli, who edited his 2018 memoir Bond, the Beatles and My 12 months with Marilyn: 50 Years as a Film Advertising and marketing Man, informed The Hollywood Reporter.
“He made an enormous contribution to the success of the sequence from the very first promotional tour to Italy in 1962 for Dr. No with Sean Connery to his retirement as director of selling on Licence To Kill,” Bond producers Michael G. Wilson and Barbara Broccoli mentioned in a press release. “Our hearts exit to his daughter Kim.”
Born in San Francisco on Sept. 19, 1923, Juroe’s first style of Hollywood got here earlier than he was even a youngster when he gained a contest to attend an advance screening of 1935’sThe Lives of a Bengal Dancer at Paramount’s native workplace. However any considered a future in showbiz was placed on maintain when, per the needs of his father, a profession naval officer, he went off to the Citadel Heights Navy Academy in Lebanon, Tennessee, the place he studied from 1935 to 1941. He graduated shortly earlier than the assault on Pearl Harbor, whereupon he was known as as much as serve within the Military.
Juroe volunteered for the Workplace of Particular Providers and for a time escorted stars like Rita Hayworth and Bob Hope round navy bases, a job he cherished. “No faculty or college may ever examine to the significance of this schooling I obtained courtesy of Uncle Sam,” he would later write. “All I knew was that this was what I wished to do with my life and that in some way I might make it occur.” That he did — however not earlier than being transferred to the European theater the place, as an infantry officer, he took half within the D-Day touchdown at Normandy and was wounded on the Battle of the Bulge. (He was offered with France’s Legion of Honor by French president Emmanuel Macron on the seventy fifth anniversary of D-Day.)
Upon being honorably discharged in October 1945, Juroe returned to the Bay Space. There, he landed a job working for Fox West Coast Theaters, first because the assisant supervisor of the Rialto cinema after which as its publicity chief. He left to supervise publicity for the Herbert Rosener Theaters, after which for Paramount Theaters in San Francisco, earlier than incomes an invite, in 1950, to return work in Paramount’s publicity division on the studio’s lot in Hollywood.
This primary of a number of stints at that studio reunited him with Hope, who turned a good friend; launched him to many different A-listers, together with Alfred Hitchcock; and led to him selling initiatives resembling 1950’s Sundown Blvd. and two for Cecil B. DeMille, 1952’s The Best Present on Earth, which gained one of the best image Oscar, and 1956’s The Ten Commandments. For the French launch of the latter, he managed to rearrange for posters of the movie to be plastered on the doorways of Paris’s Notre Dame cathedral. “Now that’s press agentry,” James Bacon, the Related Press’s Hollywood correspondent, wrote in his memoir Made in Hollywood.
Juroe’s profession would repeatedly take him again to Europe. He left Paramount to work for Arthur P. Jacobs‘s publicity agency, and one in every of his extra memorable duties was taking care of Marilyn Monroe in England throughout the manufacturing of 1957’s The Prince and the Showgirl. Whereas escorting Monroe to a gala, he met one other girl who would change into his spouse, the actress Lynn Tracy. They have been married for 42 years, till Tracy’s dying in 2001. It was whereas working for Jacobs that Juroe additionally first met a person who would play a serious position in the remainder of his life, producer Albert ‘Cubby’ Broccoli.
Shortly thereafter, Juroe started overseeing European publicity for United Artists, which introduced him again in contact with Broccoli and his producing associate Harry Saltzman, who have been making ready to launch the primary installment of the Bond franchise, Dr. No, by way of UA. He asserted in his memoir that it was on the continent that Bond first turned a phenomenon: “The primary launch of Dr. No in America, the distribution was mainly to drive-ins in Texas and locations like that, and it simply didn’t work. There was not even an upmarket East Aspect New York launch. I wouldn’t say that it was mishandled as a lot as I’d say that they only didn’t know what that they had. But it surely was circled by the success in Europe. It was so huge in Europe, after which after all, the factor about [President John F.] Kennedy being a giant fan of Ian Fleming was a giant assist. We bought an amazing quantity of publicity out of the releases in Europe and finally in America.”
Over the following few years, Juroe oversaw the European promotion of 1963’s From Russia with Love, 1964’s Goldfinger, 1965’s Thunderball and 1967’s You Solely Reside Twice. “I spent extra time over with Cubby and Harry than I did in my very own workplace,” he would later recall. “They simply took over my life.” Not that he minded — he would later describe Broccoli as “one of many best human beings it turned my distinct honor and privilege to know.”
Juroe was briefly lured away to work for Paramount in Europe after which Common in New York. “I used to be content material at Common,” he later defined, “however when the chance happened to return to the Bond operation, I bade farewell to New York but once more and was quickly flying again to Europe.” He was at UA for the discharge of 1974’s The Man with the Golden Gun after which went in-house at Broccoli and Saltzman’s EON Productions as chief advertising government, by which capability he labored on 1977’s The Spy Who Cherished Me, 1979’s Moonraker, 1981’s For Your Eyes Solely, 1983’s Octopussy, 1985’s A View to Kill, 1987’s The Dwelling Daylights and 1989’s License to Kill.
He traveled the world with the Bond movies and was current for moments each glamorous (assembly Princess Diana at a screening) and gutting (“I used to be with Pierce [Brosnan] when he was informed that he was now not going to be Bond,” he remembered in Mark A. Altman and Edward Gross‘s No person Does It Higher: The Full, Uncensored, Unauthorized Oral Historical past of James Bond, including, “I bought the decision from Cubby in Hollywood and needed to go the telephone to Pierce. It wasn’t simple. He was simply destroyed.”). And till his retirement in 1990, it was his task to supervise the 007 model all world wide.
The veteran publicist Dick Guttman, who Juroe thought-about one in every of his most proficient protégés, tells The Hollywood Reporter, “I used to be working in Paris on Love within the Afternoon [for Herb Stern of Allied Artists], and I needed to go to England to purchase a typewriter that had an English-language face on it, so I finished in to see Jerry. He was doing The Prince and the Showgirl — I’d heard of him as a result of he was legendary even earlier than the Bond movies — so I went to his workplace, and he was on the telephone as a result of Marilyn was inflicting some type of downside, and he was so offended that he slammed down the telephone and it broke to items. Then he picked up a shard of the telephone and mentioned, ‘How did that occur?!’ And I mentioned, ‘I actually need to work for this man.’”