Jeannie Buss, Lakers owner caused a stir on social media
Jeanie Buss appeared out of nowhere with a tweet that sent social media into a frenzy over the weekend. She’s not very active on the platform, tweeting only four times per month at most. Her last two books are about WOW Women of Wrestling, which she co-owns, and one before that is a trailer re-intro to the upcoming Hulu documentary series about the history of the Los Angeles Lakers. That’s her activity in June.
However, Buss opened July with something other than promoting the content she is producing. On Sunday, she sent out a tweet that looked like a reflection she decided to share.
It started with her missing Kobe Bryant, whom she often tweeted. Then, going on to talk about how much he values the team over himself – he acts like that all the time is certainly debatable. “Your rewards will come if you value the team’s goals more than your own then everything will be fine.” Then let the world know that she doesn’t tweet often by ending it, “all can reply.” As long as the comment circle isn’t greyed out, that’s exactly how Twitter works.
Leaving aside Buss’ decision to explain how people have interacted on Twitter for 15 years, the rest of the tweet is pretty much worthy of Druski’s “what do you mean” meme. Or, since she decided to share these thoughts which received over 79,000 likes and over 5,000 responses during a time when the NBA season was nothing but speculation, it could be Brian Windhorst’s meme attractive the First desk, and a lot of social media, on the Friday before Independence Day by asking “What’s going on in Utah,” repeatedly for two minutes while slowly drawing parallels between what the total New Utah Jazz director Danny Ainge has been instrumental in building up the current Boston Celtics list by accumulating assets and points out that Ainge is doing the same at his new job. Hours after what might have been Windhorst’s best two minutes on television, the Jazz traded Rudy Gobert to the Minnesota Timberwolves for four first-round draft picks.
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So what’s going on with Jeanie Buss? Sending out cryptic tweets during silly season, why would she do that? Do we need to be paying attention to what’s going on with Buss? Do the Phoenix Suns and Brooklyn Nets need to find out what’s going on with Buss? Will Kyrie Irving and Joe Harris end up with the Lakers for Talen Horton-Tucker, Russell Westbrook and a 2027 first-round pick? Is she upset with the Los Angeles Lakers’ teamwork last season?
It’s also a possibility that she’s messing with us. She threw that out there on a Sunday night at 11 p.m. pacific time to rile up all the Lakers fans and when the Laker haters woke up it could add fuel to their beliefs that the Lakers are a tire fire with no relief in sight. That last one is the most unlikely, but whether she knows it or not, her tweet was quite the Jerry Jones move. When you own the most recognizable team in a professional league, anything you say about it generates a massive amount of attention.
That technique is how Jones made the Dallas Cowboys the most valuable sports franchise in the world. They haven’t played in an NFC Championship Game since the 1995 season, but while a First Take A-Block topic in September could be about the Cowboys, it could also be about them in March or May. If winning the big one isn’t in sight, put on a show, and always be accessible for a quote.
Buss has something that the Cowboys do not have, she owns the winningest franchise in major American professional sports since they were widely integrated. Of their 27 World Series championships the Yankees won their 10th literally the year Jackie Robinson entered the MLB. Since MLB peaked in the 1970s with 20 percent of its players being Black, the Yankees have won seven. Of the Lakers 13 championships they’ve won in Los Angeles 12 came after the ABA/NBA merger, and six since the turn of the millennium. The Cowboys were closest most recently to a Super Bowl when a ball moved in Dez Bryant’s arms in 2014.
They’ve still got the celebrities on the sidelines and now they have the Crypto company name on their stadium instead of the place where people buy office supplies and use printers on the rare occasion that they need one.
She’s already got the documentary celebrating the franchise’s lore, Buss needs to ramp up keeping the Lakers on peoples’ minds. Maybe she threw shade on Sunday at LeBron James, Anthony Davis, and Russell Westbrook, maybe at her front office, or maybe she just misses Bryant. Regardless, with Irving to Lakers trending, her tweet did massive numbers on a holiday weekend and she’s not a big social media personality.
So what’s going on with Jeanie Buss? I don’t know, and she clearly hasn’t found her Danny Ainge to turn her franchise around. But this placing the wick of this tweet in the social media fire for it to explode is good business. She should keep it up.