Jeff Bezos is becoming an animated star in the new Blue Origin show for kids

Jeff Bezos is taking his rocket company to the next level: cartoons for kids.

Blue Origin has partnered with Genius Brands and SMAC Productions to develop and produce a cartoon series that’s meant to inspire future astronauts. Details of the program, named Blue Origins Space Rangers, such as where it will air, has yet to be announced. (AmazonIt’s worth noting that it’s not listed as a partner, though that doesn’t rule out the possibility that the series will air on Amazon Prime.)

Bezos (who was on the company’s first flight last July), as well as Good Morning America presenter Michael Strahan, who flew on a Blue Origin flight last December, will appear on the show. (Strahan is a partner at SMAC Productions.)

“Blue Origin Space Rangers will feature young astronauts and adult leaders who will live, create and experiment together as they explore the limitless possibilities of life in space.” Genius Brands said in a statement. “With a mission to spark the curiosity and encourage creativity of children and families, the series will take audiences on a journey to explore the universe, science, new worlds, and perhaps even new creatures. .”

Michael Hirsh, original producer Star Wars animation by Ewoks and droids, will co-produce the show.

Blue Origin has turned around, in part because of who Bezos and company invited to join. In addition to Strahan, the company has made William Shatner to the edge of space. However, earlier this year, it suffered first big failure, aborting the launch of a New Shepard (unmanned) rocket from its orbit shortly after takeoff over West Texas. The US Federal Aviation Administration is investigating the incident.

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