JJ Abrams ‘Bad Robot Inks’ Multi-Year Exclusive Deal with Spotify – The Hollywood Reporter

Bad Robot is launching an audio division and has reached an exclusive, multi-year deal with Spotify, the companies said on Wednesday.

Bad Robot Audio, which will develop and produce original scripted and unscripted audio content, will be led by Christina Choi, who was most recently director of content partnerships at Audible. Podcasts and other audio content from Bad Robot Audio will stream exclusively on Spotify as part of a multi-year deal.

“Given Bad Robot’s work in TV, film, games and music, podcasts have been an obvious topic of conversation within the company for a long time,” said Bad Robot co-CEO, JJ Abrams said in a statement. “We are delighted to welcome Christina Choi to lead the way and collaborate with Dawn [Ostroff, Spotify’s chief content and advertising business officer] and the incredible Spotify team to bring some incredible stories to life. ”

Choi, who spent seven years at Spotify before joining Audible, said she was looking to create audio content that was “meaningful, inclusive, and first and foremost creator”. Spotify, meanwhile, has landed a number of exclusive deals with top talent, including Barack and Michelle Obama, Prince Harry and Meghan Markle, Joe Rogan, Dax Shepard and Call her daddy presenter Alex Cooper.

“We’re committed to bringing exclusively some of the world’s most dynamic and respected creators to Spotify, and we’re excited to add Bad Robot and JJ Abrams’ world-building and mind-bending stories , along with their incredibly loyal fanbase, into the whole- Ostroff said.