Jony Ive teams up with Ferrari to develop electric car

Vehicles updates

Sir Jony Ive is teaming up with Ferrari to assist the supercar maker develop its first electrical automobile, as a part of a broad alliance between the previous Apple designer and the Agnelli dynasty’s holding firm Exor.

Exor mentioned on Monday it had shaped a “long-term, multiyear collaboration” with LoveFrom, the agency that Ive based in 2019 with longtime collaborator Marc Newson, beginning with Ferrari however doubtlessly extending to different firms within the group’s portfolio.

The Exor group, based by Fiat co-founder Giovanni Agnelli and now run by his grandson John Elkann, is Ferrari’s largest shareholder. It additionally holds stakes in Stellantis, the automaker that owns Fiat Chrysler, Citroën and Maserati, in addition to Juventus soccer membership and luxurious trend manufacturers Christian Louboutin and Shang Xia.

Along with working alongside the Ferrari design staff on its full vary of forthcoming automobiles, which is about to incorporate its first absolutely electrical automobile by 2025, Ive is becoming a member of the enduring Italian marque because it pushes into fashion, with its first runway present held at its Maranello manufacturing facility earlier this 12 months.

Ive, who as Apple’s high designer helped develop the Mac, iPod and iPhone, may also be reunited with the Silicon Valley firm’s companies chief, Eddy Cue, who sits on Ferrari’s board.

“As Ferrari house owners and collectors, we couldn’t be extra enthusiastic about collaborating with this extraordinary firm and particularly with the design staff expertly led by Flavio Manzoni,” Ive and Newson mentioned in a joint statement. “We see some uniquely thrilling alternatives working collectively which we imagine will yield vital and beneficial work.”

Ive left Apple two years in the past to launch LoveFrom, a brand new “artistic collective”, with the iPhone maker as its first shopper. Since then, Ive and Newson have maintained a low profile, whereas additionally luring a number of members of Apple’s famed design staff to affix LoveFrom.

The group’s solely different publicly introduced shopper is Airbnb, the house rental web site, which mentioned final October that Ive would assist to revamp its programs and develop new merchandise.

Ive’s choice to affix one of many world’s most well-known automotive manufacturers comes simply as Apple’s personal secretive automotive mission was dealt a blow earlier this month, when its head Doug Subject was poached by Ford.

Elkann introduced in April that Ferrari would unveil its first fully electric car in 2025, which he described as a “landmark in our historical past”.

In June, Ferrari shocked observers by appointing an electronics specialist, Benedetto Vigna, as its new chief government. Vigna had beforehand spent greater than twenty years at STMicroelectronics, the French-Italian chipmaker that’s certainly one of Apple’s key suppliers.

Elkann approached Ive and Newson, who described him as a pal of “a few years”, quickly after they launched LoveFrom. “Ferrari represents a primary, thrilling likelihood to do nice issues collectively as we construct our future,” Elkann mentioned. Ive may also be part of Exor’s Companions Council, a bunch of exterior advisers that’s chaired by former UK chancellor George Osborne.

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