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Kia EV6 Super Bowl advertises with an adorable robot dog

Following in the footsteps of Nissan’s Super Bowl advertisement, That released its own. It focuses on 2022 Kia EV6 and a seriously adorable robot dog. And finally, EV6 Savings for the day.

It begins with a seemingly sentient robot dog stuck on display in an electronics store, yearning to be free and live like a real dog. And he can hardly love a man who has Kia EV6 charging in front of the store. So he took off on a cross-city sprint. And just as he neared his goal of meeting the man, the battery died. But not everything is lost. The man took pity and plugged the dog into his EV6 and together they went home.

It’s a pretty cute commercial, especially for the dog with the giant puppy eyes. It makes us wish that companies were working on adorable robot dogs instead of scary, weaponized damn dogs. Then again, when many real dogs and other animals don’t have homes, we don’t exactly want robots to start replacing them. Note that Kia will share an augmented reality app launch QR code with the advertiser’s dog. It’s a partnership with Petfinder to encourage people to find an adoptable pet.

The ad also showcases very well one of the EV6’s special features, which is the ability to power external devices from the car’s battery. And in the wake of winter storms and power outages, those features are certainly appealing. In general, a solid Super Bowl Commerce.

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