Like most major automakers, thaton the way to converting to a tram manufacturer. To give visual weight to its commitment, Kia company logo redesign in 2021, removing the plain oval badges and replacing it with a futuristic nameplate. The new look has been around for a while, but it seems to be causing real confusion among people reading it as “KN” instead of “KIA”.
the new logo is so hard to read that at least 30,000 people per month search for “KN car” since its launch pic.twitter.com/jRj25JoAPp
– Ashwinn (@Shwinnabego)
November 17, 2022
Whoever they are try to read the badge on the back of a new one EV6 or staring at it from different angles on the screen, people seem confused about the new Kia logo. Twitter user Ashwinn Krishnaswamy did some research and found that people started searching for “KN” right after Kia launched the new logo. The impetus for the search term has grown to the point where about 30,000 people search for “KN Xes” every month.
auto blog contacted Kia for comment but did not receive a response from the team responsible for the logo design. Even so, it’s hard to imagine feeling so bad about this mix because everyone is talking about Kia. If someone sees the logo and searches for more information on Google, the search engine will recognize that they are looking for Kia and direct them to the automaker’s catalog.
Kia just approved the logo, so it’s not likely to change. Besides, the cars behind the logo are more important, and on that front, the victory belongs to Kia. The EV6 is considered by many to be a great EV and Carnival Be a champion family carrier. Let’s hope that no one decides to start a real KN auto brand to cause real confusion.