KMOX Reporter Kevin Killeen’s 2016 “February” Video Goes Viral

Radio reporter Kevin Killeen hated February for most of his life. Nor did he recognize the rest of the world – until this week.

“February was the worst month of the year, but it was an honest month,” began Killeen with the two-minute short he filmed six years ago for KMOX in St. Louis has spread across the globe.

“It’s been a month where life couldn’t be better than it really is.”

The videotapes, which has been followed nearly a million times on Twitter since it was posted there on Tuesday, has created a contract for those who share Killeen’s indifference for the shortest month of the year. Killeen, 61, told The Daily Beast the reaction was humbling – and a bit emotional.

“I’m so proud that all this rambling means something to anyone,” he said Saturday. “A lot of people out there feel like this is their song for February haters.”

Video provides an analogy for every grip. Killeen pointed to the St. Louis stands under the gray sky, commenting on a broken umbrella thrown in the trash (“The expedition is getting desperate – everyone is throwing everything aside”) and lamenting the lack of people, moving Animals and nature the streets of downtown St. Louis.

“No one can tap-dance or break into a Rodgers & Hammerstein song,” Killeen said in the dub. “It’s their lunch hour now and they can just cross the street and eat a bowl of chili.”

Killeen said the idea for the video came partly from his own history. His family owned a large Bible with the names of various family members. His father Tom would remark to him, “Look at all the dead in our family in February” before finally instilling a lifelong lesson: “If you live through February, , you will live another year.”

That creed, combined with Missouri’s usual winter weather, seemed like the perfect setting for this theme.

He told The Daily Beast: “We spend a lot of boring days here in Missouri. “All your nutrients are low. At that time of year, you just feel your tank is empty.”

So on February 8, 2016, Killeen started with her video editor, Amity Shedd and their cameraman, setting up the footage and capturing the background to create their package. Killeen says it hasn’t been a tough buy for the news department. “I was completely in control.”

Shedd told The Daily Beast that the “February” video was no exception for Killeen. He usually starts working on brainstorming ideas for his AM radio segment “Whole ‘Nother Story,” which recently launched a video component. Other episodes include Killeen taking on the 2015 drama avenger, which features him crawling around his office toward the coffee machine to mimic Leonardo DiCaprio crawling on the ground after fighting a bear.

When he presented the “February” idea to Shedd, she said, she didn’t think it would work out well, but she decided to let Killeen take the lead.

“It’s the way he thinks, that’s the way his brain works,” said Shedd, 31, who now works at an advertising agency. “It’s just classic Kevin.”

After Killeen jotted down some notes the night before, the three shot, edited, and shared the video within a day (“It was a slow news day,” Shedd said). Killeen ends the video with his father’s quote – which then shocks him as his father passed away on February 4, 2008.

“My father’s warning about February came true,” he said. “He had one in 12 shots that was right, but he died in February.”

Six years later, Killeen said he appreciates how the video has resonated with a wide audience. He says he’s seen an “unusual series of reactions”: People think he should seek counseling, go to a mental institution or marry a woman who offered to sit on a bench. chili bowl.

This weekend, he’s just reading the replies and looking forward to his favorite time of year, the first day of spring — all with a sense of humour.

“When you complain in a funny way, you complain, but the people around you laugh a little bit,” he said. “It does something for them and you in a way.”

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