We’ve all seen it. Silk clothes, unmistakable pixie haircut and signature smile. Kris Jenner‘S Shutterfly advertising entrenched in my mind. I’ve tried to run away from it, bury it in the woods, do whatever I can to get rid of it, but every time it comes back in the middle of the night. I am haunted.
It started well. “Your family isn’t generic, neither is your holiday card,” Jenner said with a smug grin as she breezed through a picturesque home. Then it happened.
“That’s why I make my products at Shutterfly,” Jenner exclaims in a truly macabre three-second performance.
The first time I heard it, I couldn’t believe my ears. I think there is no way. Well, unfortunately, I have heard this ad dozens of times at this point and now I only see it with my eyes closed. Kris Jennera woman who lacks awareness of the real world can be just a rival Lucille Bluthselling on Shutterfly without any irony.
Does the veneer of authenticity still matter? There’s simply no way Jenner would do it for her Family Christmas card. Like, why do we pretend otherwise? The Kardashian family’s Christmas cards are an institution, captured by their very own show. It’s where the family fulfills their dream of starring in a Macy’s commercial – and where Kim tells Kourtney she’s the least interesting person to look at.
They’re not a family that grabs a half-baked photo on an iPhone, opens Shutterfly on their Dell desktop and just does.
And there’s a problem. It’s not like Shutterfly is some sly company she’s selling. As far as Trademark Kardashian Come on, it’s all baked milk, really. In a sea of dietary products and Cryptocurrency scamit may even be the most objectively ethical company that Karjenner has endorsed.
But it’s a blatant lie and we know it. I can’t believe for a second that Kris Jenner is designing her own Christmas card on Shutterfly. It’s hard to believe and expect us as the audience to be deliberately confusing. I had a hard time believing she had heard of Shutterfly before getting the call to do this ad. I still don’t believe she would know what Shutterfly is if I asked her now.
Now, I have to admit. I’m not Kris Jenner and I have no right to make Christmas cards for her family. Maybe she—somehow—had been using Shutterfly all these years. This paragraph isn’t here for legal reasons or whatever. But, if one is pondering a lawsuit, it’s all accused, according to gossip resident Deuxmoi.
After all, Jenner released a solo card this year featuring just her and boyfriend Corey Gamble along with an ad. And, can you look at that—it’s the Shutterfly card. She deserves a round of applause or two for covering up her base there. After all, she is the mother who built an empire. Kris Jenner knows better than to leave a loose ending.
But what Jenner can’t replace, the thing that will follow her for the rest of her life is good documentation The history of the family’s Christmas card. I know a Shutterfly when I see it. And the Kardashian aesthetic has ranged from Vanderpump’s Rule Infusing the photo vibes for the Gap shoot certainly didn’t fill the Hallmark Channel atmosphere that Shutterfly exudes.
However, I can’t blame Jenner too much for taking the ad. A gig is a gig and let’s be honest, if Shutterfly comes knocking on the door with a check and all you have to do is put on a suit and pretend you made your card there , not many of us would say no.
But the good people of Shutterfly should know better. The marketing team needed a complete overhaul. How easy it would be for Kris Jenner to be the spokesperson without pretending that she uses the product? No one ever wondered if Cecily Strong was really using Verizon just for her in a trade. If she uses Metro PCS, good for her. I do not care. But there is some integrity.
Look at that cute little Old Navy commercial with Jennifer Coolidge. She’s not out there pretending she’s anything like the Maxxinista equivalent of an Old Navy fan. She was simply singing a song and promoting a brand like celebrities do in our commercial, capitalist society. And that’s okay.
It is really very simple. It all comes down to that one sentence, that false endorsement – that’s where I draw the line.
