Kum & Go makes Kyle Scheele the real meal from TikTok with Red Bull

Editor’s Note: This story was originally published November 20 and updated on November 24 to include a statement from Kum & Go acknowledging its part in the social media stunt.

As a prank, Kyle Scheele worked with friends to create a cutscene of himself that jammed with a fake “Kyle Scheele Meal” promotional pizza. He then placed it inside his local gas station in Springfield, Missouri.

He wants to see how long it will take before the store starts and gets rid of most of it. After all, the meal wasn’t real.

That’s how he shows his stunt in a video is currently going viral on TikTok. Now, “Kyle Scheele Meale” is real and will benefit charity, convenience store chain Kum & Go confirmed.

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